{"id":26546,"date":"2019-08-05T06:00:13","date_gmt":"2019-08-05T05:00:13","guid":{"rendered":"http:\/\/a-desk.org\/?p=26546"},"modified":"2019-07-24T13:01:58","modified_gmt":"2019-07-24T12:01:58","slug":"entry-1-flying-over-the-detritus-of-the-gif-by-eloi-puig-july-2016","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/entry-1-flying-over-the-detritus-of-the-gif-by-eloi-puig-july-2016\/","title":{"rendered":"Texto n\u00famero 1: \u201cSobrevolant sobre els detrits del GIF&#8221; d&#8217;Eloi Puig (Juliol 2016)"},"content":{"rendered":"<p>El sobrenom \u201crevoluci\u00f3 digital\u201d, euf\u00f2ric en el seu moment, va ser des del primer instant un contrasentit. Aix\u00ed ho va declarar Siegfried Zielinski en algun lloc. Evidentment, el que va voler dir \u00e9s que la for\u00e7a hegem\u00f2nica del digital ha existit per contrarestar, en mans d&#8217;una economia correctiva, la possibilitat subversiva del soroll en el senyal, la mala comunicaci\u00f3 i la degradaci\u00f3 de les aparences.<\/p>\n<p>Els condemnats de la pantalla, fent \u00fas del terme i raonament de Hito Steyerl, tenen un potencial ambigu. Entre els marges de valor de producci\u00f3 alta, i m\u00e9s enll\u00e0, i els interessos financers que expressen, l&#8217;estat d&#8217;imitaci\u00f3 de la baixa resoluci\u00f3 demostra simult\u00e0niament un circuit que imita l&#8217;ideal de l&#8217;<em>underground\u00a0<\/em>avantguardista: un \u201cconcepte-en-devenir de les imatges\u201d que va sorgir \u201cd\u2019una economia d&#8217;imatges alternativa, [&#8230;] que hi ha tant dins com m\u00e9s enll\u00e0 i sota lescorrents medi\u00e0tiques comercials. En l&#8217;era dels arxius compartits, fins i tot el material descartat circula de nou i torna a connectar p\u00fablics mundialment dispersos\u201d. [1]<\/p>\n<p>Juntament ambd&#8217;aquesta potencialitat, les an\u00e0lisi de dades mostren la din\u00e0mica oposada representada per la figura de \u201cl\u2019influencer\u201d, aquestes personalitats a internet la manca d&#8217;ambici\u00f3 o pretensi\u00f3 de les quals defineix el seu atractiu p\u00fablic, no nom\u00e9s per als seus seguidors sin\u00f3 tamb\u00e9 per a les marques corporatives que els recluten com a creadors objectiu. [2] En resum, la baixa resoluci\u00f3 i el problema t\u00e8cnic \u2014en el sentit m\u00e9s ampli del termes\u2014expressen una formaci\u00f3 de comprom\u00eds irresoluda entre interessos contradictoris en el capitalisme postdigital.<\/p>\n<p>Al final del seu assaig, \u201c<a href=\"http:\/\/a-desk.org\/ca\/magazine\/sobrevolant-sobre-els-detritus-de\/\">Sobrevolant sobre els detrits del GIF<\/a>\u201d (A*DESK, juliol de 2016), l\u2019Eloi Puig planteja indirectament una q\u00fcesti\u00f3 clau per als professionals de l&#8217;art en relaci\u00f3 amb aquest dilema contemporani. Sense elaborar gaire, juxtaposa, d&#8217;una banda, el confort que hom sent avui amb la qualitat inconsistent de les imatges digitals i, d\u2019altra banda, el renovat inter\u00e8s en la poesia concreta amb l&#8217;auge d&#8217;Internet. La intervenci\u00f3 interpretativa assenyala aquesta juxtaposici\u00f3 cap a una operaci\u00f3 \u2014cosificada a la pantalla\u2014a trav\u00e9s de la qual la imatge digital s&#8217;abstreu de la conting\u00e8ncia de la seva pr\u00f2pia concreci\u00f3. Al cap i a la fi, l&#8217;objectiu de la poesia concreta era donar vida a l&#8217;espai contingent de la lletra. Per\u00f2 i la recalcitrant abstracci\u00f3 de la pantalla que, com indica Puig, redueix el projecte de la poesia concreta? Aqu\u00ed sorgeix una q\u00fcesti\u00f3 leg\u00edtima per als professionals de l&#8217;art contemporani: com destacar la topada contingent amb la imatge digital sense adoptar al mateix temps la desviaci\u00f3 domesticada del problema de m\u00e0rqueting?<\/p>\n<p><strong>Notes<\/strong><\/p>\n<p>[1] Steyerl, Hito. \u201cIn Defense of the Poor Image\u201d. En: <em>The Wretched of the Screen.<\/em>(Sternberg Press, e-flux journal, 2012).<\/p>\n<p>[2] Aquesta tend\u00e8ncia tan coneguda s&#8217;explica (en angl\u00e8s) a l&#8217;article d&#8217;an\u00e0lisi de dades titulat \u201cYouTube Influencers Sponsored Video\u201d. Acc\u00e9s 8 de juliol, 2018. &lt;<a href=\"https:\/\/tubularinsights.com\/youtube-influencers-sponsored-video\/\">https:\/\/tubularinsights.com\/youtube-influencers-sponsored-video\/<\/a>&gt;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sobrenom \u201crevoluci\u00f3 digital\u201d, euf\u00f2ric en el seu moment, va ser des del primer instant un contrasentit. Aix\u00ed ho va declarar Siegfried Zielinski en algun lloc. Evidentment, el que va&#8230;<\/p>\n","protected":false},"author":2635,"featured_media":26514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6007],"tags":[],"coauthors":[6584],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Texto n\u00famero 1: \u201cSobrevolant sobre els detrits del GIF&quot; d&#039;Eloi Puig (Juliol 2016) &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/entry-1-flying-over-the-detritus-of-the-gif-by-eloi-puig-july-2016\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Texto n\u00famero 1: \u201cSobrevolant sobre els detrits del GIF&quot; d&#039;Eloi Puig (Juliol 2016) &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"El sobrenom \u201crevoluci\u00f3 digital\u201d, euf\u00f2ric en el seu moment, va ser des del primer instant un contrasentit. 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