{"id":6934,"date":"2012-11-03T01:39:00","date_gmt":"2012-11-03T01:39:00","guid":{"rendered":"http:\/\/a-desk.org\/2012\/11\/03\/la-trampa-del-crowdfunding1472\/"},"modified":"2012-11-03T01:39:00","modified_gmt":"2012-11-03T01:39:00","slug":"la-trampa-del-crowdfunding1472","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/la-trampa-del-crowdfunding1472\/","title":{"rendered":"La trampa del crowdfunding"},"content":{"rendered":"<p><img decoding=\"async\" class=\" aligncenter size-full wp-image-6930\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2012\/11\/trampa.jpg\" alt=\"trampa\" align=\"center\" width=\"743\" height=\"261\" srcset=\"https:\/\/a-desk.org\/wp-content\/uploads\/2012\/11\/trampa.jpg 743w, https:\/\/a-desk.org\/wp-content\/uploads\/2012\/11\/trampa-595x209.jpg 595w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><br \/>\nAbans que res, voldria aclarir una cosa: el micro-mecenatge (o crowdfunding) em sembla una bona idea. La possibilitat d\u2019utilitzar les xarxes digitals per a finan\u00e7ar projectes mitjan\u00e7ant la suma de petites aportacions d\u2019una infinitat de persones poden ser de gran utilitat per a m\u00faltiples iniciatives culturals. Poden ser una bona manera d\u2019aconseguir diners per\u00f2 per a projectes que, tot i el seu inter\u00e8s, no aconsegueixen finan\u00e7ar mitjan\u00e7ant els camins tradicionals. Potencialment, el crowdfunding pot atorgar un major marge de llibertat als creadors, en la mesura que els atorga una major independ\u00e8ncia davant d\u2019institucions i empreses. Per aquest motiu, crec que iniciatives com <a href=\"http:\/\/goteo.org\">Goteo<\/a> s\u00f3n encomiables.<\/p>\n<p>No obstant, no puc deixar de sentir certa incomoditat davant l\u2019entusiasme que el crowdfunding desperta entre tots els sectors m\u00e9s tecno-centristes del m\u00f3n cultural. M\u2019inquieta escoltar cada vegada m\u00e9s veus que troben en les diferents modalitats de micro-mecenatge la soluci\u00f3 al <a href=\"http:\/\/cultura.elpais.com\/cultura\/2012\/09\/26\/actualidad\/1348692120_825811.html\">desmantellament del teixit cultural<\/a> com a conseq\u00fc\u00e8ncia de les pol\u00edtiques empreses per diferents administracions p\u00fabliques al nostre pa\u00eds recentment. Sembla com si el finan\u00e7ament multitudinari represent\u00e9s una verdadera alternativa a la situaci\u00f3 d\u2019abandonament per part dels poders p\u00fablics que pateix la cultura en aquests moments.<\/p>\n<p>En realitat, l\u2019entusiasme \u2013de vegades ingeni- que desperta el crowdfunding no difereix massa de l\u2019atracci\u00f3 que exerceix el mecenatge o el patrocini privat en certs sectors del m\u00f3n de la cultura. En ambd\u00f3s casos, ens trobem amb una voluntat m\u00e9s o menys conscient d\u2019enfortir la privatitzaci\u00f3 de la cultura. Es tracta d\u2019augmentar la participaci\u00f3 del capital privat a la creaci\u00f3, en uns moments en els que les pol\u00edtiques p\u00fabliques de promoci\u00f3 cultural estan en franc retroc\u00e9s. Despr\u00e9s de tot, no deixa de resultar sorprenent que la incentivaci\u00f3 de mecanismes de finan\u00e7ament privat per als projectes creatius, ja sigui mitjan\u00e7ant el patrocini d\u2019empreses i de grans fortunes, o de les aportacions de les multituds connectades en xarxa, corri de forma paral\u00b7lela a la destrucci\u00f3 de les xarxes p\u00fabliques de producci\u00f3 i difusi\u00f3 de la cultura.<\/p>\n<p>La defensa de les diferents formes de mecenatge ha tingut el seu caldo de cultiu en els discursos que carreguen contra la intervenci\u00f3 del poder p\u00fablic en els diferents \u00e0mbits de la societat. Si es reclama una privatitzaci\u00f3 de la cultura, impl\u00edcitament, s\u2019est\u00e0 reconeixent que l\u2019Estat \u00e9s incapa\u00e7 de vetllar per la promoci\u00f3 i la difusi\u00f3 dels projectes creatius.<\/p>\n<p>\u00c9s innegable que, no poques vegades, les relacions entre els creadors i l\u2019administraci\u00f3 han estat marcades pel corporativisme. Tampoc es pot negar que l\u2019Estat sovint ha procurant instrumentalitzar la cultura. No obstant, deixar el finan\u00e7ament de la cultura en mans privades comporta no menys perills El m\u00e9s evident d\u2019ells \u00e9s la p\u00e8rdua de la diversitat creativa. Els patrocinadors privats tendeixen a finan\u00e7ar els projectes que els poden oferir una major rendibilitat, ja sigui econ\u00f2mica o en termes d\u2019imatge.<\/p>\n<p>Est\u00e0 clar que els projectes m\u00e9s cr\u00edtics o m\u00e9s minoritaris \u2013els quals, en ocasions, s\u00f3n tamb\u00e9 els m\u00e9s arriscats- tindrien cada vegada m\u00e9s dificultat per finan\u00e7ar-se en un sistema en el que els diners p\u00fablics brillaran per la seva abs\u00e8ncia. Amb tots els seus defectes, les institucions p\u00fabliques del nostre pa\u00eds van aconseguir que, en els \u00faltims anys, imper\u00e9s una certa pluralitat de propostes i d\u2019enfocs en el sistema creatiu local. I em sembla molt dubt\u00f3s que aquesta diversitat es pogu\u00e9s preservar en una realitat completament dominada pel finan\u00e7ament privat.<\/p>\n<p>Aqu\u00ed \u00e9s possible argumentar que el <em>crowdfunding<\/em> podria servir de contrap\u00e8s al poder dels grans patrocinadors corporatius: el finan\u00e7ament de la multitud pot ajudar a que els projectes oblidats per les grans empreses aconsegueixin sortir endavant. I, hi ha alguna de veritat en aquesta afirmaci\u00f3: la xarxa ara fa possible que un p\u00fablic disseminat per diferents parts del m\u00f3n mostri inter\u00e8s per iniciatives modestes i s\u2019animi a promocionar-les.<\/p>\n<p>No obstant, aix\u00f2 no impedeix que treballs dignes d\u2019inter\u00e8s, per\u00f2 incapa\u00e7os d\u2019atraure l\u2019atenci\u00f3 de la multitud, passin desapercebuts. De vegades una bona tasca de m\u00e0rqueting dins de les xarxes socials pot ser m\u00e9s \u00fatil que la qualitat intr\u00ednseca per a garantir l\u2019\u00e8xit d\u2019un projecte. Que una proposta cridi l\u2019atenci\u00f3 en <em>l\u2019univers<\/em> digital no \u00e9s una garantia de que sigui de veritat interessant. La necessitat d\u2019atraure l\u2019atenci\u00f3 a Internet pot provocar que els creadors acabin optant per elaborar unes obres espectaculars per\u00f2 superficials. L\u2019efecte viral que fa possible l\u2019\u00e8xit de la majoria de projectes finan\u00e7ats mitjan\u00e7ant el <em>crowdfunding<\/em> pot resultar una barrera per a d\u2019altres no menys bons. <\/p>\n<p>El crowdfunding pot ser una bona alternativa per finan\u00e7ar projectes creatius, per\u00f2 no pot atorgar-se-li un lloc central en l\u2019economia de la creaci\u00f3. Tenen ra\u00f3 els qui veuen en el micro-mecenatge massiu una eina \u00fatil per treure endavant moltes propostes que es troben a la \u201cllarga cua\u201d de la creaci\u00f3. No obstant, dipositar unes expectatives desmesurades al voltant seu poden contribuir a erosionar la diversitat que pret\u00e9n promoure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abans que res, voldria aclarir una cosa: el micro-mecenatge (o crowdfunding) em sembla una bona idea. La possibilitat d\u2019utilitzar les xarxes digitals per a finan\u00e7ar projectes mitjan\u00e7ant la suma de&#8230;<\/p>\n","protected":false},"author":1256,"featured_media":6930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La trampa del crowdfunding &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/la-trampa-del-crowdfunding1472\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La trampa del crowdfunding &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"Abans que res, voldria aclarir una cosa: el micro-mecenatge (o crowdfunding) em sembla una bona idea. 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