{"id":7402,"date":"2013-02-18T02:08:00","date_gmt":"2013-02-18T02:08:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/02\/18\/de-que-podem-parlar\/"},"modified":"2013-02-18T02:08:00","modified_gmt":"2013-02-18T02:08:00","slug":"de-que-podem-parlar","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/de-que-podem-parlar\/","title":{"rendered":"De qu\u00e8 podem parlar?"},"content":{"rendered":"

\"ARCO2013-640-2.jpg\"ARCO ens va deixant sense paraules. No, no perqu\u00e8 ens sorprengui el que hi puguem veure, sin\u00f3 perqu\u00e8 cada any hi ha menys a dir sobre la fira en s\u00e9. Enrere queden les discussions i debats sobre si havia de ser una fira nom\u00e9s comercial o si havia de tenir tamb\u00e9 un component cultural i educatiu. ARCO \u00e9s una fira comercial i punt, encara que els programes comissariats com els Opening<\/em>, aquest any de la m\u00e0 de Manuel Segade i Veronica Roberts, aix\u00ed com els tradicionals f\u00f2rums,-enguany enfocats al col\u00b7leccionisme, no podria ser d’altra manera-, s\u2019agraeixin i atorguin a la fira certa aparen\u00e7a de macro-exposici\u00f3.<\/p>\n

La q\u00fcesti\u00f3 seria aleshores com reconciliar la condici\u00f3 de mercaderia amb els productes designats com culturals, als que considerem especials enfront d’altres productes realitzats per al consum de masses, com per exemple unes sabates. El ge\u00f2graf marxista David Harvey analitzava en un breu, per\u00f2 interessant text, “Art en renda” (Capital financer, propietat immobili\u00e0ria i cultura<\/em>, 2005) com la cultura, i l’art en particular, estan sotmesos a la l\u00f2gica del capital financer a trav\u00e9s del que ell anomena renda monopolista<\/em>, que seria la que es beneficia de la competitivitat que s’obt\u00e9 en apostar per la distinci\u00f3 i la difer\u00e8ncia, ja sigui d’un producte cultural o del perfil d’un entorn urb\u00e0. Per a Harvey, els anomenats productes culturals funcionen mitjan\u00e7ant una l\u00f2gica que s’estableix a partir de les reivindicacions d’excepcionalitat, autenticitat, particularitat i especialitat, totes elles categories constru\u00efdes ideol\u00f2gicament de manera complexa a trav\u00e9s de la hist\u00f2ria, i que han estat d’alguna manera exigides pel mercat de la cultura i l’art. Una idea, aquesta de la renda monopolista<\/em>, que es pot tamb\u00e9 extrapolar al capital simb\u00f2lic col\u00b7lectiu produ\u00eft en un lloc determinat, les ciutats.<\/p>\n

Aquest any el pa\u00eds convidat a ARCO ha estat Turquia, considerat des de sempre com una mena d’encreuament entre Orient i Occident, idea de la qual ara molts turcs semblen renegar. La veritat \u00e9s que Turquia s’ha convertit en els \u00faltims anys en un important n\u00ednxol de mercat per a l’art, sobretot a partir de les biennals celebrades a Istanbul, la primera l\u2019any 1987, i que han suposat la seva obertura cap al mercat occidental. L’encarregat de seleccionar les 10 galeries (Dirimart, Eipsis, Mana, Nev, Non Pilot, Ma\u00e7ka Sanat (MSG), Rampa, Rodeo i X-Ist), totes procedents d’Istanbul, ha estat Vasif Kortun, escriptor i professor d’arts visuals i un dels principals impulsors de la inclusi\u00f3 de l’art turc contemporani en el panorama internacional.<\/p>\n

Per\u00f2, qu\u00e8 ens ofereix l’art contemporani turc en el context ARCO? Per qu\u00e8 “convidar” a un pa\u00eds en el context d’una fira? Seguint de nou a Harvey, en el context del m\u00f3n globalitzat es viu en una lluita constant en qu\u00e8 les anomenades “ciutats culturals” competeixen per crear marques de distinci\u00f3 vinculades a un lloc i temps espec\u00edfic, amb l’objectiu de generar “rendes monopolistes”. La singularitat d’una ciutat, en aquest cas, Istanbul, \u00e9s un mitj\u00e0 per crear un n\u00ednxol de mercat, atraure un p\u00fablic internacional i generar ingressos addicionals a trav\u00e9s del turisme i del mercat de l’art.<\/p>\n

No obstant aix\u00f2, es produeix la paradoxa que mentre es creen aquestes marques de distinci\u00f3 locals, al mateix temps es tendeix a una homogene\u00eftzaci\u00f3 de la cultura i l’art a causa de la in\u00e8rcia i la idiosincr\u00e0sia de la globalitzaci\u00f3. Una idea que recull l’artista turc Halil Altindere, i sobre el qual el CA2M ha inaugurat recentment una exposici\u00f3 individual. Al v\u00eddeo Dengbejs<\/em> (Trilogia Mesopot\u00e0mica, 2007) Altindere escenifica com una comunitat de patriarques kurds canten can\u00e7ons populars a l’interior d\u2019una casa tradicional turca. No obstant aix\u00f2, quan el pla s’obre a trav\u00e9s d’una panor\u00e0mica, s’observa com aquesta casa tradicional de fusta es posa en realitat sobre un gratacel de manera h\u00edbrida, revelant tot all\u00f2 improvisat i modern de les vivendes.<\/p>\n

Com indiquen Fietta Jarque i \u00c1ngeles Garc\u00eda<\/a>, el miracle turc obeeix a una s\u00e8rie d’estrat\u00e8gies per desenvolupar un pr\u00f2sper mercat, a m\u00e9s de projectar tant la idea de cultura d’un pa\u00eds com la seva mateixa posici\u00f3 en el m\u00f3n. I aquesta idea \u00e9s alhora utilitzada per ARCO, en el sentit de que ofereix la “singularitat” i “exotisme” d’un pa\u00eds amb l’objectiu de generar connexions i noves l\u00ednies de negoci. No obstant aix\u00f2, resulta dif\u00edcil distingir, i m\u00e9s en el context d’una fira on el que es pret\u00e9n \u00e9s vendre, aquesta suposada singularitat de l’art turc, quan ens trobem davant d’un art global que tendeix a absorbir l’est\u00e8tica de la difer\u00e8ncia.<\/p>\n","protected":false},"excerpt":{"rendered":"

ARCO ens va deixant sense paraules. No, no perqu\u00e8 ens sorprengui el que hi puguem veure, sin\u00f3 perqu\u00e8 cada any hi ha menys a dir sobre la fira en s\u00e9….<\/p>\n","protected":false},"author":1246,"featured_media":7389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[6418],"acf":[],"yoast_head":"\nDe qu\u00e8 podem parlar? – A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/de-que-podem-parlar\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De qu\u00e8 podem parlar? – A*Desk\" \/>\n<meta property=\"og:description\" content=\"ARCO ens va deixant sense paraules. 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