{"id":7525,"date":"2013-03-20T02:00:00","date_gmt":"2013-03-20T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/03\/20\/illes-al-nuvol-metahaven-al-ps1\/"},"modified":"2013-03-20T02:00:00","modified_gmt":"2013-03-20T02:00:00","slug":"illes-al-nuvol-metahaven-al-ps1","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/illes-al-nuvol-metahaven-al-ps1\/","title":{"rendered":"Illes al n\u00favol. Metahaven al PS1"},"content":{"rendered":"

\"Metahaven\"
\nIslands In the Cloud<\/a> \u00e9s la mostra que el MoMA PS1 de Nova York dedica a l’estudi de disseny Metahaven<\/a>. Oberta fins l’abril, l’exposici\u00f3 ens fa repetir la pregunta sobre com mostrar art pensat en i per a Internet.<\/p>\n

Per a Metahaven, Internet \u00e9s un espai necess\u00e0riament pol\u00edtic. Ho \u00e9s m\u00e9s que per a d\u2019altres creadors, ja que no nom\u00e9s beuen d’aquest com a recurs d’investigaci\u00f3 o canal de divulgaci\u00f3. Tampoc es redueix a un suport de representaci\u00f3 on acaben les seves imatges i els seus textos. Per Metahaven, Internet \u00e9s un referent pres com a paradigma; fonamenten el seu abecedari en din\u00e0miques exclusives d’aquest entorn. Dissenyen campanyes virals de comunicaci\u00f3, creen estrat\u00e8gies d’intercanvi d’informaci\u00f3 amb servidors de hosting, ideen identitats corporatives per a d\u2019altres agents, o reinterpreten logotips de les grans marques com ho fa adBusters. Tamb\u00e9 contribueixen a publicacions en l\u00ednia amb textos sobre el seu treball i la relaci\u00f3 que aquest t\u00e9 amb l’entorn en qu\u00e8 s’inscriu. Fan xerrades a congressos i s\u00f3n consultats com a assessors pels que busquen altres maneres de fer \u00fas de la xarxa.<\/p>\n

Amb els seus articles van donant forma al discurs que envolta la resta de la seva pr\u00e0ctica. Defensen la xarxa com a n\u00favol. L\u2019entenen com el seu context de treball, un sistema deslocalitzat de fluxos de s\u00edmbols en qu\u00e8 la informaci\u00f3 que circula adopta naturaleses diferents. Aquests moviments s\u00f3n la mat\u00e8ria de les seves produccions. Un dels seus casos d’estudi \u00e9s Wikileaks, a partir del qual reflexionen sobre la lliure circulaci\u00f3 de la informaci\u00f3 en la xarxa, quin tipus d’identitats fomenta la xarxa com a n\u00favol, i el debat sobre all\u00f2 p\u00fablic o all\u00f2 com\u00fa. A Brand States, tamb\u00e9 a la mostra, temptegen les possibilitats de tractar els noms i s\u00edmbols de pa\u00efsos com a objectes d’estrat\u00e8gies d’identitat corporativa. Segons ells, en el context d’internet com a n\u00favol, la identitat gr\u00e0fica nacional com imatge publicit\u00e0ria es revalora. Nom\u00e9s aix\u00ed pot entrar a la comunitat de signes i textos en permanent intercanvi. Aix\u00ed i tot, en contradicci\u00f3 a les reflexions de l’estudi, el museu tria en aquest cas imprimir el treball i penjar-lo a la sala. Imprimeix textos i imatges per complir el que encara sembla ser un imperatiu de l’estrat\u00e8gia de representaci\u00f3 de la informaci\u00f3 a la qual sembla declarar-se fidel: omplir l’espai f\u00edsic.<\/p>\n

Per\u00f2 llegim el treball de Metahaven i preguntem: qu\u00e8 porta al museu a imprimir centenars de c\u00f2pies dels seus textos, grapar-les, amuntegar-les en piles sobre una taula i oferir-les al p\u00fablic? Per entendre les possibilitats que internet obre a la producci\u00f3 simb\u00f2lica cal primer que recon\u00e8ixer-lo com un entorn altament pol\u00edtic. Qu\u00e8 implica aquest reconeixement? Metahaven indaga amb el seu treball fins a quin punt convivim amb un paradigma institucional diferent, on es renoven les formes de producci\u00f3, consum i circulaci\u00f3 de la informaci\u00f3. Es fa ress\u00f2 activant els seus projectes dins el mateix context que declaren com el seu principal objecte d’an\u00e0lisi. Per\u00f2, qu\u00e8 fa que una instituci\u00f3 com el PS1 tri\u00ef traslladar les odes al n\u00favol de Metahaven a imatges impreses, com a nou escenari per a la significaci\u00f3, i penjar-les a les galeries?<\/p>\n

Ens trobem davant d’un duel de models institucionals. Islands In the Cloud reviu la pregunta sobre com exposar art pensat i produ\u00eft per i sobre internet. Quina funci\u00f3 tenen les institucions com a mediadores en aquests casos? Per qu\u00e8 el museu no es fa ress\u00f2 de les q\u00fcestions que Metahaven posa sobre la taula? Hi ha experi\u00e8ncies amb \u00e8xit en aquest sentit, com \u00e9s l’alian\u00e7a entre el New Museum de Nova York i la plataforma rhizome.org<\/a>. En aquest cas el PS1 fa un intent de posar el p\u00fablic en contacte amb el contingut que produeix el popular estudi, per\u00f2 no nom\u00e9s falla, sin\u00f3 que el desactiva. En muntar-ho a les sales de la mateixa manera que disposa les pintures de Jeff Elrod -a l’altre costat de la paret-, limita la lectura i neutralitza els conflictes dels que parla l’obra. L’exposici\u00f3 fa una lectura cega de les preguntes que ens llan\u00e7a Metahaven.<\/p>\n","protected":false},"excerpt":{"rendered":"

Islands In the Cloud \u00e9s la mostra que el MoMA PS1 de Nova York dedica a l’estudi de disseny Metahaven. Oberta fins l’abril, l’exposici\u00f3 ens fa repetir la pregunta sobre…<\/p>\n","protected":false},"author":1245,"featured_media":7481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"\nIlles al n\u00favol. 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