{"id":7705,"date":"2013-05-05T02:00:00","date_gmt":"2013-05-05T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/05\/05\/crema-madrid\/"},"modified":"2026-03-11T13:17:16","modified_gmt":"2026-03-11T12:17:16","slug":"crema-madrid","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/","title":{"rendered":"Crema Madrid"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-7678\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg\" alt=\"carpinteros-web-2.jpg\" width=\"670\" height=\"377\" align=\"left\" srcset=\"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg 670w, https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2-595x335.jpg 595w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>Denotar; indicar; subratllar; marcar; recalcar; accentuar; emfatitzar, insistir. \u00c9s el que fan els signes brillants. \u00c9s la l\u00f2gica dels neons, la ra\u00f3 d&#8217;existir dels crits visuals. Aix\u00ed funciona la propaganda pol\u00edtica, exaltant als pr\u00f2cers. I els casinos, assenyalant la parada obligada a l&#8217;autopista. No creen missatges nous, s\u00f3n el gest que refor\u00e7a el que est\u00e0 impl\u00edcit en el context. Dirigeixen el focus d&#8217;atenci\u00f3 i defineixen el sentit de la conversa.<\/p>\n<p><em>Candela<\/em> (2013) \u00e9s la intervenci\u00f3 de Los Carpinteros que es pot veure fins al 30 de juny <a href=\" http:\/\/www.mataderomadrid.org\/ficha\/1887\/los- carpinteros.html\">a l&#8217;espai Abierto x Obras del Matadero de Madrid<\/a>. La sala \u00e9s l&#8217;antiga nevera de carns, cremada als noranta; les parets no han estat restaurades en ser reoberta com a sala d&#8217;exposicions de l&#8217;ajuntament. L&#8217;obra s\u00f3n centenars de leds col\u00b7locats darrere de fustes que dibuixen les flames d&#8217;una foguera. L&#8217;habitaci\u00f3 est\u00e0 a les fosques, nom\u00e9s il\u00b7luminada pel foc el\u00e8ctric, que projecta una llum c\u00e0lida sobre les parets negres pel sutge. Fa olor encara a cremat. Una entra i veu el foc.<\/p>\n<p>L&#8217;ofici de Los Carpinteros \u00e9s parlar sobre com la ideologia es converteix en monstre. No nom\u00e9s aquella, la vermella, va haver de ser pervertida per poder ser posada en pr\u00e0ctica. La d&#8217;aqu\u00ed, la del benestar, ha arribat tamb\u00e9 a la seva deformaci\u00f3 m\u00e9s inc\u00f2moda. I de tanta tensi\u00f3 ha pres foc, cremant no nom\u00e9s els relats sin\u00f3 tamb\u00e9 les institucions. Una de les sales de l&#8217;ajuntament est\u00e0 cremant, madrilenys.<\/p>\n<p>Com sabem, el descontentament \u00e9s generalitzat en el sector. En aquesta l\u00ednia, mentre escrivia aquest article la plataforma Acampada Sol ha convocat una <a href=\"http:\/\/plazaciudadana.com-html.com\">tancada al museu Reina Sofia el dia 10 de maig.<\/a> Una invitaci\u00f3 a treballadors i ex-treballadors de la cultura i la comunicaci\u00f3, aix\u00ed com a la resta dels ciutadans, per tal de protestar contra la pol\u00edtica de retallades pressupost\u00e0ries i tancaments de centres culturals a tot el pa\u00eds. Una crida molt diferent de la que fan Los Carpinteros, per\u00f2 que d&#8217;alguna manera participa de la mateixa insatisfacci\u00f3 amb el poder p\u00fablic. Com transcorrer\u00e0 l&#8217;ocupaci\u00f3 de l&#8217;espai del museu? Quin tipus de mecanisme d&#8217;enunciaci\u00f3 s&#8217;activar\u00e0 en aquest cas? \u00bfI quin missatge?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denotar; indicar; subratllar; marcar; recalcar; accentuar; emfatitzar, insistir. \u00c9s el que fan els signes brillants. \u00c9s la l\u00f2gica dels neons, la ra\u00f3 d&#8217;existir dels crits visuals. Aix\u00ed funciona la propaganda&#8230;<\/p>\n","protected":false},"author":1245,"featured_media":7678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[6419],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crema Madrid &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crema Madrid &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"Denotar; indicar; subratllar; marcar; recalcar; accentuar; emfatitzar, insistir. \u00c9s el que fan els signes brillants. \u00c9s la l\u00f2gica dels neons, la ra\u00f3 d&#8217;existir dels crits visuals. Aix\u00ed funciona la propaganda...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/\" \/>\n<meta property=\"og:site_name\" content=\"A*Desk\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-05T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T12:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paloma Checa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Checa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Paloma Checa\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/\",\"url\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/\",\"name\":\"Crema Madrid &#8211; A*Desk\",\"isPartOf\":{\"@id\":\"https:\/\/a-desk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg\",\"datePublished\":\"2013-05-05T02:00:00+00:00\",\"dateModified\":\"2026-03-11T12:17:16+00:00\",\"author\":{\"@id\":\"https:\/\/a-desk.org\/#\/schema\/person\/495c4cb29a162846e5ae6a602e5bd82f\"},\"breadcrumb\":{\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#primaryimage\",\"url\":\"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg\",\"contentUrl\":\"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg\",\"width\":670,\"height\":377,\"caption\":\"carpinteros-web-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/a-desk.org\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crema Madrid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/a-desk.org\/#website\",\"url\":\"https:\/\/a-desk.org\/\",\"name\":\"A*Desk\",\"description\":\"A*Desk Critical Thinking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/a-desk.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/a-desk.org\/#\/schema\/person\/495c4cb29a162846e5ae6a602e5bd82f\",\"name\":\"Paloma Checa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/a-desk.org\/#\/schema\/person\/image\/d88e9cfe6d730083e6e6b892a1db3a7f\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6e42eefe39d86c8f56d6700b1e69ea4b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6e42eefe39d86c8f56d6700b1e69ea4b?s=96&d=mm&r=g\",\"caption\":\"Paloma Checa\"},\"url\":\"https:\/\/a-desk.org\/ca\/autor\/paloma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crema Madrid &#8211; A*Desk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/","og_locale":"ca_ES","og_type":"article","og_title":"Crema Madrid &#8211; A*Desk","og_description":"Denotar; indicar; subratllar; marcar; recalcar; accentuar; emfatitzar, insistir. \u00c9s el que fan els signes brillants. \u00c9s la l\u00f2gica dels neons, la ra\u00f3 d&#8217;existir dels crits visuals. Aix\u00ed funciona la propaganda...","og_url":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/","og_site_name":"A*Desk","article_published_time":"2013-05-05T02:00:00+00:00","article_modified_time":"2026-03-11T12:17:16+00:00","og_image":[{"width":670,"height":377,"url":"http:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg","type":"image\/jpeg"}],"author":"Paloma Checa","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Paloma Checa","Temps estimat de lectura":"3 minuts","Written by":"Paloma Checa"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/","url":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/","name":"Crema Madrid &#8211; A*Desk","isPartOf":{"@id":"https:\/\/a-desk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#primaryimage"},"image":{"@id":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#primaryimage"},"thumbnailUrl":"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg","datePublished":"2013-05-05T02:00:00+00:00","dateModified":"2026-03-11T12:17:16+00:00","author":{"@id":"https:\/\/a-desk.org\/#\/schema\/person\/495c4cb29a162846e5ae6a602e5bd82f"},"breadcrumb":{"@id":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#primaryimage","url":"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg","contentUrl":"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/05\/carpinteros-web-2.jpg","width":670,"height":377,"caption":"carpinteros-web-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/a-desk.org\/ca\/magazine\/crema-madrid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/a-desk.org\/ca\/"},{"@type":"ListItem","position":2,"name":"Crema Madrid"}]},{"@type":"WebSite","@id":"https:\/\/a-desk.org\/#website","url":"https:\/\/a-desk.org\/","name":"A*Desk","description":"A*Desk Critical Thinking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/a-desk.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/a-desk.org\/#\/schema\/person\/495c4cb29a162846e5ae6a602e5bd82f","name":"Paloma Checa","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/a-desk.org\/#\/schema\/person\/image\/d88e9cfe6d730083e6e6b892a1db3a7f","url":"https:\/\/secure.gravatar.com\/avatar\/6e42eefe39d86c8f56d6700b1e69ea4b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e42eefe39d86c8f56d6700b1e69ea4b?s=96&d=mm&r=g","caption":"Paloma Checa"},"url":"https:\/\/a-desk.org\/ca\/autor\/paloma\/"}]}},"_links":{"self":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts\/7705"}],"collection":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/users\/1245"}],"replies":[{"embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/comments?post=7705"}],"version-history":[{"count":1,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts\/7705\/revisions"}],"predecessor-version":[{"id":75099,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts\/7705\/revisions\/75099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/media\/7678"}],"wp:attachment":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/media?parent=7705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/categories?post=7705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/tags?post=7705"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/coauthors?post=7705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}