{"id":7934,"date":"2013-07-04T02:00:00","date_gmt":"2013-07-04T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/07\/04\/la-totalitat-com-a-representacio\/"},"modified":"2013-07-04T02:00:00","modified_gmt":"2013-07-04T02:00:00","slug":"la-totalitat-com-a-representacio","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/la-totalitat-com-a-representacio\/","title":{"rendered":"La totalitat com a representaci\u00f3"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-7908\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2013\/07\/hkw_the_whole_earth_25042013_eroeffnung_ausstellung2.jpg\" alt=\"\u00c2\u00a9 Jacob Hoff \/ Haus der Kulturen der Welt\u00c2\u00a9 Jacob Hoff \/ Haus der Kulturen der Welt\" align=\"left\" width=\"670\" height=\"447\" srcset=\"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/07\/hkw_the_whole_earth_25042013_eroeffnung_ausstellung2.jpg 670w, https:\/\/a-desk.org\/wp-content\/uploads\/2013\/07\/hkw_the_whole_earth_25042013_eroeffnung_ausstellung2-595x397.jpg 595w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><br \/>\nLa recentment finalitzada exposici\u00f3 &#8220;The Whole Earth&#8221; a la Haus der Kulturen der Welt de Berl\u00edn apunta a ser una de les m\u00e9s recordades de tota la temporada. Comissariada per Diedrich Diederichsen i Anselm Franke, l&#8217;exposici\u00f3 partia de la imatge del nostre Planeta Blau en la seva primera representaci\u00f3 difosa per la NASA el 1967 (captura realitzada per un sat\u00e8l\u00b7lit). Un any m\u00e9s tard, en la vig\u00edlia del Nadal de 1968, un astronauta de l&#8217;expedici\u00f3 Apol\u00b7lo 8 realitzava una presa encara m\u00e9s inquietant, la imatge del planeta Terra vista amb un tros de la lluna en primer pla. La Terra des d&#8217;un altre cos celestial. Aquestes ic\u00f2niques fotografies van transformar per complet la imaginaci\u00f3 del m\u00f3n. La investigaci\u00f3 de &#8220;The Whole Earth&#8221; -literalment un assaig textual i visual transportat a un espai expositiu-, se centra en els efectes que aquestes representacions en la consci\u00e8ncia de l&#8217;\u00e8poca: des del naixement dels moviments <em>environtmentals<\/em> a la contracultura hippie passant per una renovada imaginaria en plena Guerra Freda.<\/p>\n<p>S&#8217;insisteix aqu\u00ed en qu\u00e8 aquesta imatge terr\u00e0q\u00fcia va venir a suplantar aquesta altra representaci\u00f3 especular dominant des del final de la Segona Guerra Mundial, el gran n\u00favol-bolet de l&#8217;explosi\u00f3 nuclear. El descobriment del Planeta Blau va servir com un s\u00edmbol calibrador de pr\u00e0cticament tots els sistemes de representaci\u00f3, des del poder hegem\u00f2nic determinat pel control de l&#8217;espai a una nova consci\u00e8ncia global -l&#8217;avantsala de l&#8217;actual globalitzaci\u00f3- fundada en una noci\u00f3 de totalitat org\u00e0nica on tots els sistemes apareixen interconnectats. El subt\u00edtol de l&#8217;exposici\u00f3 resultava en aquest sentit clarificador: &#8220;Calif\u00f2rnia and the Disappearence of The Outside&#8221;. Amb aix\u00f2, el que s&#8217;ha exposat s&#8217;ha centrat en les conseq\u00fc\u00e8ncies que aquesta nova imatgeria en la representaci\u00f3 i la consci\u00e8ncia de l&#8217;art, la m\u00fasica, el cinema i en els moviments contraculturals, amb Calif\u00f2rnia com a epicentre.<\/p>\n<p>L&#8217;activista Stewart Brand sobrevola alt. Va ser ell qui l\u2019any 1966 va llan\u00e7ar una decisiva pregunta a la NASA, &#8220;per qu\u00e8 no hem vist encara una fotografia completa de la Terra?&#8221; Brand \u00e9s aqu\u00ed una figura pivotal, ja que l\u2019any 1968 il\u00b7lustra el primer n\u00famero de la seva revista <em>Whole Earth Catalog <\/em> amb aquesta mateixa fotografia difosa per la NASA un any abans. Els successius exemplars d&#8217;aquesta revista van servir com a manual per als modes de vida comunitarista tan en voga als Estats Units -es calcula que entre finals dels seixanta i comen\u00e7aments dels setanta al voltant de 10 milions de nord-americans vivien en comunes o a partir de modes de vida alternatius-. El <em>Whole Earth Catalog<\/em> va ajudar a trencar l&#8217;oposici\u00f3 entre cultura, tecnologia i natura, promulgant una nova concepci\u00f3 de la cibern\u00e8tica com un territori naixent. No en va, \u00e9s a Calif\u00f2rnia on el desenvolupament de la inform\u00e0tica i els ordinadors personals tindr\u00e0 lloc en d\u00e8cades successives (llegeixi\u2019s, Silicon Valley i Apple).<\/p>\n<p>El seg\u00fcent projecte de Brand, ja en els vuitanta, la comunitat virtual <em>The WELL<\/em> (acr\u00f2nim de Whole Earth &#8216;Lectronic Link), deixa clar que l&#8217;evoluci\u00f3 natural del <em>zeitgeist<\/em> comunal \u00e9s el m\u00f3n virtual i, \u00e9s clar, Internet. Del <em>Whole Earth Review<\/em> a <em>Wired<\/em>.<\/p>\n<p>La desaparici\u00f3 del fora a la qual es refereix el subt\u00edtol ha de, llavors, emmarcar-se en la p\u00e8rdua d&#8217;hegemonia de tot all\u00f2 relacionat amb l&#8217;espai exterior, en una nova configuraci\u00f3 de les fronteres en un retorn a la terra com un tot o sistema interconnectat. Les visions hol\u00edstiques, de completesa, van venir llavors a inaugurar una nova harmonia c\u00f2smica. Aquesta idea del complet o la totalitat (aqu\u00ed sota el terme <em>whole<\/em>) est\u00e0 desenvolupada pels comissaris a partir de diferents teories cient\u00edfiques, ecol\u00f2giques i contraculturals. Aquestes nocions sist\u00e8miques s\u00f3n molt riques i obren tot un seguit d&#8217;interrogants. No obstant aix\u00f2, els comissaris no introdueixen la categoria de totalitat (<em>totality<\/em>) tal com aquest concepte ha vingut donant-se profusament dins del marxisme occidental (de Luk\u00e1cs a Jameson passant per Adorno). Tanmateix, aquesta totalitat va ser suggerida pel propi Franke a la confer\u00e8ncia a l&#8217;invocar la noci\u00f3 del Capital.<\/p>\n<p>Heus aqu\u00ed una exposici\u00f3 que parla sobre els misteris del que \u00e9s existencial sense ser existencialista. Heus aqu\u00ed una exposici\u00f3 historicista sense quedar-se al simple arxivisme. Heus aqu\u00ed una exposici\u00f3 i un debat contemporanis. Quan ja no \u00e9s possible colonitzar l&#8217;espai exterior, es passa a la colonitzaci\u00f3 de l&#8217;\u00e0nima, va dir Diederichsen en un moment. Sobre aix\u00f2 va el neoliberalisme, la cibernalitzaci\u00f3 l&#8217;\u00e0nima i la subjectivitat. El recorregut tra\u00e7at va llavors des de les influ\u00e8ncies de les filosofies orientals i el nou espiritualisme als setanta, als manuals d&#8217;autoajuda i equilibri Zen de qualsevol directiu de m\u00e0rqueting avui. Seguint amb tota aquesta impressionant narrativa, la confer\u00e8ncia es va celebrar els dies 21 i 22 de juny en llaor de multituds. En un sol dia es va passar de l&#8217;eco-psicod\u00e8lia al neo-liberalisme d&#8217;Internet, de Marcuse a Calif\u00f2rnia a complexes lectures (molt alemanyes) sobre el &#8220;contra&#8221; i la negativitat (per mitj\u00e0 de Hegel). Un llibre publicat per Sternberg Press recollir\u00e0 tot aix\u00f2 i m\u00e9s. Tot un <em>must<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La recentment finalitzada exposici\u00f3 &#8220;The Whole Earth&#8221; a la Haus der Kulturen der Welt de Berl\u00edn apunta a ser una de les m\u00e9s recordades de tota la temporada. Comissariada per&#8230;<\/p>\n","protected":false},"author":1261,"featured_media":7908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La totalitat com a representaci\u00f3 &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/la-totalitat-com-a-representacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La totalitat com a representaci\u00f3 &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"La recentment finalitzada exposici\u00f3 &#8220;The Whole Earth&#8221; a la Haus der Kulturen der Welt de Berl\u00edn apunta a ser una de les m\u00e9s recordades de tota la temporada. 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