{"id":7942,"date":"2013-07-07T02:00:00","date_gmt":"2013-07-07T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/07\/07\/masterchef-ferran-adria-i-l-art\/"},"modified":"2013-07-07T02:00:00","modified_gmt":"2013-07-07T02:00:00","slug":"masterchef-ferran-adria-i-l-art","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/masterchef-ferran-adria-i-l-art\/","title":{"rendered":"MasterChef, Ferran Adri\u00e0 i l’art conceptual"},"content":{"rendered":"

\"vieras.jpg\"<\/p>\n

“Jordi Cruz: crec que a aquest carpaccio de vieires li falta sal per donar-li el punt sal\u00ed de les vieires.<\/p>\n

Ferran Adri\u00e0: dep\u00e8n, de si la teva intenci\u00f3 era que fos salat o si volies llevar-li el gust de mar.”<\/p>\n

La conversa t\u00e9 lloc mentre jutgen la \u00faltima prova del reality<\/em> de cuina MasterChef. L’aspirant a guanyador, Juan Manuel, no arriba a saber qu\u00e8 dir a Ferran Adri\u00e0, en la seva humilitat simplement ha intentat fer un plat amb vieires. Per\u00f2 li han preguntat per la intenci\u00f3. S\u00ed, la cuina est\u00e0 de moda i ja \u00e9s carreg\u00f3s el tema. Per\u00f2 l’observaci\u00f3 de Ferran Adri\u00e0 \u00e9s la mateixa que centenars de professors fan a centenars d’alumnes en escoles i cursos sobre art contemporani: no es tracta de si est\u00e0 ben o mal fet, es tracta de si volies que s’entengu\u00e9s tal o qual cosa. Si \u00e9s dol\u00e7 quan volies que fos salat, cagada. Si \u00e9s salat quan volies que fos dol\u00e7a, cagada. Si et queixes que el que t’ofereixen dol\u00e7 ho preferies salat, \u00e9s que no has ent\u00e8s res.<\/p>\n

Totes aquestes estrat\u00e8gies que avui veiem a la cuina, tamb\u00e9 s\u00f3n a la publicitat i en tants \u00e0mbits, entre ells en l’art contemporani, que ja fa molt que va inventar la q\u00fcesti\u00f3 de la intenci\u00f3. Llavors, per qu\u00e8 costa tant explicar-ho i que s’entengui en art quan \u00e9s tan f\u00e0cil en cuina?<\/p>\n","protected":false},"excerpt":{"rendered":"

“Jordi Cruz: crec que a aquest carpaccio de vieires li falta sal per donar-li el punt sal\u00ed de les vieires. Ferran Adri\u00e0: dep\u00e8n, de si la teva intenci\u00f3 era que…<\/p>\n","protected":false},"author":1241,"featured_media":7919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"\nMasterChef, Ferran Adri\u00e0 i l'art conceptual – A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/masterchef-ferran-adria-i-l-art\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MasterChef, Ferran Adri\u00e0 i l'art conceptual – A*Desk\" \/>\n<meta property=\"og:description\" content=\"“Jordi Cruz: crec que a aquest carpaccio de vieires li falta sal per donar-li el punt sal\u00ed de les vieires. 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