{"id":8101,"date":"2013-08-21T02:01:00","date_gmt":"2013-08-21T02:01:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/08\/21\/que-hi-ha-de-nou-en-el-metode\/"},"modified":"2013-08-21T02:01:00","modified_gmt":"2013-08-21T02:01:00","slug":"que-hi-ha-de-nou-en-el-metode","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/que-hi-ha-de-nou-en-el-metode\/","title":{"rendered":"\u00bfQu\u00e8 hi ha de nou en el M\u00e8tode Abramovic?"},"content":{"rendered":"<p>Aquests dies el compte enrere del Kickstarter per ajudar a Marina Abramovic Institute est\u00e0 tenint lloc amb la intenci\u00f3 de socialitzar la darrera idea de l&#8217;artista. Sorgida d&#8217;una &#8220;visi\u00f3&#8221; que es va materialitzar en el seu cap despr\u00e9s de la performance de 736 hores al MoMA amb motiu de la retrospectiva &#8220;The Artist is Present&#8221;, Abramovic recapta fons per al seu particular institut, que portar\u00e0 la signatura de Rem Koolhaas\/OMA. La progressiva incursi\u00f3 de la &#8220;deessa de la performance&#8221; al circuit de la moda, el divisme i les celebritats no deixa gaire marge al dubte que gran part del finan\u00e7ament necessari ja hagi estat cobert. El <em>crownfunding<\/em> de 600.000 d\u00f2lars \u00e9s ara una orquestrada campanya de <em>m\u00e0rqueting<\/em>, on &#8220;artistes-performance&#8221; del <em>show business<\/em> com Lady Gaga, Anthony and The Johnsons o l&#8217;actor James Franco poden bolcar i re-direccionar els seus gabinets de premsa.<\/p>\n<p>La conflu\u00e8ncia dels mons de l&#8217;art i les celebritats medi\u00e0tiques als Estats Units segueix el curs de l&#8217;espectacularitzaci\u00f3 i economitzaci\u00f3 de la cultura. L&#8217;art, per\u00f2, suposa per a moltes firmes comercials un espai \u00fanic de distinci\u00f3. La descripci\u00f3 conceptual de la futura Marina Abramovic Institute MAI resulta inquietant: &#8220;centre d&#8217;educaci\u00f3 i performance interdisciplinar, casa per al treball de llarga durada i el M\u00e8tode Abramovic&#8221;. Sens dubte el m\u00e9s torbador \u00e9s el terme M\u00e8tode (M maj\u00fascula). Com si es tract\u00e9s de la invenci\u00f3 d&#8217;un doctor a la recerca de pacients, aquest &#8220;Gran M\u00e8tode&#8221; no deixa de ser una novetat m\u00e9s dels nombrosos productes immaterials i espirituals en venda.<\/p>\n<p>En un destacat assaig a <em>Artforum<\/em> l&#8217;any passat, &#8220;Farewell to an Identity&#8221;, Benjamin H.D. Buchloh declarava que artistes com Marina Abramovic reconeixien que havia arribat l&#8217;hora d&#8217;identificar-se plenament i finalment amb l&#8217;ordre aparentment ineludible de l&#8217;espectacularitzaci\u00f3 com la forma fonamental de la seva pr\u00e0ctica, de manera que, en refer\u00e8ncia a Abramovic, aquesta no nom\u00e9s esborra les \u00faltimes difer\u00e8ncies residuals entre l&#8217;espectacle i l&#8217;esfera de la producci\u00f3 cultural, sin\u00f3 que tamb\u00e9 amplia la legitimaci\u00f3 del r\u00e8gim de l&#8217;espectacle als registres de la formaci\u00f3 del subjecte, fent que les seves audi\u00e8ncies masoquistes celebrin la seva pr\u00f2pia subjecci\u00f3 cap a l&#8217;espectacle com a condici\u00f3 de validesa universal i indiscutible de l&#8217;experi\u00e8ncia.<\/p>\n<p>El M\u00e8tode Abramovic \u00e9s un clar exemple de com les pr\u00e0ctiques art\u00edstiques contempor\u00e0nies s&#8217;han convertit en totalment dependents d&#8217;una subjectivitat neoliberal que t\u00e9 en el cos i l&#8217;\u00e0nima el seu principal objecte de colonitzaci\u00f3. Sent aix\u00f2 cert, Abramovic tamb\u00e9 ens recorda que el futur ja \u00e9s aqu\u00ed (i l&#8217;intercanvi pseudo-cient\u00edfic d&#8217;energies c\u00f2smiques que el m\u00e8tode incorpora literalment semblaria oferir-nos tot un escenari digne de la millor ci\u00e8ncia-ficci\u00f3). No per casualitat, un dels grans del g\u00e8nere, l&#8217;escriptor Kim Stanley Robinson, s&#8217;ha inspirat en Marina per un dels seus personatges en la novel\u00b7la <em>2312<\/em> (publicada l\u2019any 2012). Els <em>gadgets<\/em> espirituals i la recerca d&#8217;una centralitat per a l&#8217;\u00e0nima en temps turbulents \u00e9s una cosa que portem absorbint des de les contracultures dels seixanta, recalant ara en nombroses capes i classes de la societat. Aspirar l&#8217;energia de minerals o assentar les arrels del jo s\u00f3n velles modalitats explotades pel carisma de l\u00edders i gurus, ara al servei del casino financer.<\/p>\n<p><iframe loading=\"lazy\" width=\"670\" height=\"503\" src=\"http:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;422090958&#x2F;marina-abramovic-institute-the-founders&#x2F;widget&#x2F;video.html\" frameborder=\"0\"> <\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquests dies el compte enrere del Kickstarter per ajudar a Marina Abramovic Institute est\u00e0 tenint lloc amb la intenci\u00f3 de socialitzar la darrera idea de l&#8217;artista. Sorgida d&#8217;una &#8220;visi\u00f3&#8221; que&#8230;<\/p>\n","protected":false},"author":1261,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e8 hi ha de nou en el M\u00e8tode Abramovic? &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/que-hi-ha-de-nou-en-el-metode\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e8 hi ha de nou en el M\u00e8tode Abramovic? &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"Aquests dies el compte enrere del Kickstarter per ajudar a Marina Abramovic Institute est\u00e0 tenint lloc amb la intenci\u00f3 de socialitzar la darrera idea de l&#8217;artista. 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