{"id":8265,"date":"2013-10-09T02:00:00","date_gmt":"2013-10-09T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2013\/10\/09\/semiotica-d-un-dit\/"},"modified":"2013-10-09T02:00:00","modified_gmt":"2013-10-09T02:00:00","slug":"semiotica-d-un-dit","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/semiotica-d-un-dit\/","title":{"rendered":"Semi\u00f2tica d’un dit"},"content":{"rendered":"

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\nM\u00e9s d’un mes de la seva pol\u00e8mica actuaci\u00f3 a la gala dels premis MTV<\/a>, Miley Cyrus \u00e9s encara motiu d’esc\u00e0ndol. El videoclip “Wrecking Ball<\/a>” signat per Terry Richardson i en el qual apareix xuclant un martell amb lasc\u00edvia no sembla sin\u00f3 el principi de la seva mete\u00f2rica nova identitat post-adolescent. En l’esfera del consum Miley \u00e9s un producte, tot i que encara \u00e9s d’hora per determinar la seva durabilitat. Del que no cap dubte \u00e9s de la capacitat d’Am\u00e8rica per produir bombes i signes a parts iguals.<\/p>\n

Crec que va ser Don DeLillo qui va recollir un cop el cas del primer americ\u00e0 que es va posar la gorra de beisbol cap enrere. Havia nascut una icona. Tamb\u00e9 Robert Venturi i Denise Scott Brown van investigar en l’arquitectura de Las Vegas proposant dues conegudes tipologies principals en la construcci\u00f3 com era l\u2019”\u00e0nec” i el “tinglado decorat”. L’estudi dels signes urbans genera les seves pr\u00f2pies mitologies. A la infame actuaci\u00f3 d’aquella gala, Miley Cyrus va fer moltes coses rares en molt poc temps i encara que cadascuna d’elles mereixeria un estudi detallat, en va realitzar una que semi\u00f2ticament entraria en el manual de com re-significar un signe.<\/p>\n

Efectivament, em refereixo al gran dit d’escuma a mode de guant de forn que la cantant va emprar a manera de prop<\/em>, \u00e9s a dir, un objecte o cosa a ser usat en una performance com una “propietat” teatral (literalment un teatrical property<\/em>). La hist\u00f2ria d’aquest objecte sembla treta de la mitologia americana del pop: l\u2019any 1971 un adolescent de 16 anys anomenat Steve Chmelar va manufacturar una manopla casolana per animar un equip de b\u00e0squet. Per a fer-ho va utilitzar tela galvanitzada, paper maix\u00e9, pintura en esprai i un retolador vermell. (La creativitat adolescent en els garatges nord-americans mereixerien potser un text de propi dret). El fet va passar desapercebut per\u00f2 una fotografia de Chmelar recolzant el seu equip amb el foam finger<\/em> (aix\u00ed es diu t\u00e8cnicament aquesta parafern\u00e0lia) es va fer popular i l\u2019any 1978 un empresari de nom Geral Fauss va comen\u00e7ar a comercialitzar-lo massivament adaptant colors i lemes. Havia nascut una icona popular en l’esport ianqui.<\/p>\n

Ara Miley Cyrus recupera el foam finger<\/em> com a fetitxe f\u00e0l\u00b7lic i ho fa en una versi\u00f3 estilitzada que mostra una m\u00e0 blanca femenina amb ungles vermelles en un estil que es podria dir inspirar-se en els artistes Pop Art Claes Oldenburg o Roy Lichtenstein. A aquesta icona pop li segueix la pr\u00f2pia imatge de Miley, una mena de cervatell de dibuixos animat passat de revolucions en una obscena dansa d’aparellament amb tints sexistes i racistes. Es podria dir que la m\u00e0 amb el dit \u00edndex cap amunt \u00e9s el signe indicial o l\u2019\u00edndex per antonom\u00e0sia al qual nom\u00e9s li fa ombra aquest altre dit amb el polze aixecat. L’\u00edndex apunta, dirigeix, assenyala i interpel\u00b7la connectant-se directament amb el significat. “Indica”, mai millor dit, l’hegemonia del Jo portador. Sexualment \u00e9s un gadget<\/em> simb\u00f2lic i d’haver estat realitzat per un artista hauria d’emprar no poc esfor\u00e7 en la seva descodificaci\u00f3. El que sigui una invenci\u00f3 de la cultura popular no rebaixa gens ni mica la seva complexitat semi\u00f2tica.<\/p>\n

El dit icona popularitzat per Miley funcionava en ella com una eina per al Twerking<\/em>: d’un temps en\u00e7\u00e0, all\u00e0 on la d\u00edscola cantant va, no fa m\u00e9s que repetir aquesta paraula, Twerk<\/em>, Twerking<\/em>. Quan ho diu treu la llengua. L’origen ling\u00fc\u00edstic de Twerk<\/em> no \u00e9s clar, encara que alg\u00fa ha pogut relacionar-lo err\u00f2niament amb la terminaci\u00f3 de la paraula germ\u00e0nica Gesamtkunstwerk<\/em>, o obra d’art total. L’apropiaci\u00f3 del Twerk<\/em><\/a> (de per si una dansa carregada de connotacions sexuals, de g\u00e8nere i racials) per Miley Cyrus la fa mereixedora de les pitjors cr\u00edtiques. L’inventor del foam finger<\/em> es queixa ara que Miley ha “degradat” una icona popular. D’aix\u00f2 es tractava, de degradar per aconseguir m\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e9s d’un mes de la seva pol\u00e8mica actuaci\u00f3 a la gala dels premis MTV, Miley Cyrus \u00e9s encara motiu d’esc\u00e0ndol. El videoclip “Wrecking Ball” signat per Terry Richardson i en…<\/p>\n","protected":false},"author":1261,"featured_media":8230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"\nSemi\u00f2tica d'un dit – A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/semiotica-d-un-dit\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semi\u00f2tica d'un dit – A*Desk\" \/>\n<meta property=\"og:description\" content=\"M\u00e9s d’un mes de la seva pol\u00e8mica actuaci\u00f3 a la gala dels premis MTV, Miley Cyrus \u00e9s encara motiu d’esc\u00e0ndol. 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