{"id":8640,"date":"2014-02-05T02:00:00","date_gmt":"2014-02-05T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2014\/02\/05\/el-disseny-i-el-futur-a-her\/"},"modified":"2014-02-05T02:00:00","modified_gmt":"2014-02-05T02:00:00","slug":"el-disseny-i-el-futur-a-her","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/","title":{"rendered":"El disseny i el futur a Her"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-8610\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW%3D960-2-2.jpg\" alt=\"AR-140119779-jpg_maxW=960-2-2.jpg\" align=\"left\" width=\"670\" height=\"377\" \/><br \/>\nA Her, la nova pel\u00b7l\u00edcula de Spike Jonze, un home, Theo, t\u00e9 una relaci\u00f3 amb el seu sistema operatiu, Samantha. M\u00e9s enll\u00e0 de representar-la com un dels terror\u00edfics episodis de la dist\u00f2pica Black Mirror (de fet la hist\u00f2ria guarda alguna similitud amb el primer de la segona temporada), Her \u00e9s una hist\u00f2ria empla\u00e7ada en un futur que no s&#8217;assembla al futur que solen representar les pel\u00b7l\u00edcules de ci\u00e8ncia ficci\u00f3. \u00c9s un futur realista, amb pantalles que s\u00f3n hologrames com els de Minority Report, per\u00f2 amable, perqu\u00e8 nom\u00e9s serveixen per jugar a videojocs. Un futur en qu\u00e8 les pantalles d&#8217;ordinador segueixen davant nostre en els escriptoris, per\u00f2 amb prou feines cal mirar-les perqu\u00e8 d\u2019interactua amb ells a trav\u00e9s de la veu. Podr\u00edem resumir-la com una pel\u00b7l\u00edcula de ci\u00e8ncia ficci\u00f3 sense drama ni moralitat, sin\u00f3 sobre l&#8217;amor.<\/p>\n<p>Un dels aspectes que criden m\u00e9s l&#8217;atenci\u00f3 i ens fan empatitzar m\u00e9s amb aquesta visi\u00f3 del futur \u00e9s com est\u00e0 representat a trav\u00e9s dels objectes que envolten Theo. Aqu\u00ed el futur no \u00e9s fosc ni gris com a Blade Runner, amb neons i cotxes voladors, cosa que tamb\u00e9 v\u00e8iem en l&#8217;oblidada cinta Never let me go (2010); aqu\u00ed continua havent-hi edificis que il\u00b7luminen la foscor de la nit i gratacels que enfosqueixen els carrers de la ciutat, per\u00f2 sense dramatismes.<\/p>\n<p>El pis de Theo, l&#8217;oficina, el restaurant, obeeixen a una est\u00e8tica s\u00f2bria i neta, hereva de la senzillesa popularitzada per Steve Jobs, tant a la seva vida com en els seus productes. No obstant aix\u00f2, res d&#8217;aix\u00f2 \u00e9s casual. Segons Wired, el director va consultar els dissenyadors com l&#8217;estudi Sagmeister &#038; Walsh, famosos per la seva estudiada informalitat i la seva web amb men\u00fas basats en c\u00e0meres web. Tamb\u00e9 es va ajudar dels consells d&#8217;Elizabeth Dailler i Ricardo Scofidio, m\u00e9s coneguts per ser l&#8217;estudi d&#8217;arquitectes DS+R, responsable de la pol\u00e8mica futura expansi\u00f3 del MOMA.<\/p>\n<p>Gr\u00e0cies a aix\u00f2 podem veure com imaginen el futur i el presenten des d&#8217;un punt de vista realista, i aquest no se&#8217;ns planteja d&#8217;una altra manera que formal: fusta, alguns punts de color, mobles de cantonades arrodonides que emmarquen una vida on la tecnologia ja no ser\u00e0 nom\u00e9s imprescindible sin\u00f3 omniscient; estar\u00e0 tan present al nostre voltant que ni la veurem, es volatilitzar\u00e0, sense tocar cap bot\u00f3, nom\u00e9s caldr\u00e0 parlar o passar per davant del sensor pertinent.<\/p>\n<p>Aquest disseny i aquesta tecnologia que ja veiem a dia d&#8217;avui al nostre voltant, encara que potser no de manera tan omnipresent, segons Her no ens far\u00e0 m\u00e9s freds, tristos, m\u00e9s infeli\u00e7os, o ens allunyar\u00e0 m\u00e9s dels altres. Seguir\u00e0 sent una eina m\u00e9s que podrem manejar al nostre gust i com vulguem, ens donar\u00e0 llibertat per usar-la b\u00e9 o malament, igual que ho fa ara. I aquesta \u00e9s la poderosa reflexi\u00f3 darrere de la pel\u00b7l\u00edcula i el p\u00f2sit que deixa en acabar: que a la vida de Theo no hi ha moralitat, com no n&#8217;hi ha en la de ning\u00fa, sense tecnologia o amb ella.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Her, la nova pel\u00b7l\u00edcula de Spike Jonze, un home, Theo, t\u00e9 una relaci\u00f3 amb el seu sistema operatiu, Samantha. M\u00e9s enll\u00e0 de representar-la com un dels terror\u00edfics episodis de&#8230;<\/p>\n","protected":false},"author":1315,"featured_media":8610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El disseny i el futur a Her &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El disseny i el futur a Her &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"A Her, la nova pel\u00b7l\u00edcula de Spike Jonze, un home, Theo, t\u00e9 una relaci\u00f3 amb el seu sistema operatiu, Samantha. M\u00e9s enll\u00e0 de representar-la com un dels terror\u00edfics episodis de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/\" \/>\n<meta property=\"og:site_name\" content=\"A*Desk\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-05T02:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B\u00e1rbara S\u00e1nchez Barroso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"B\u00e1rbara S\u00e1nchez Barroso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"B\u00e1rbara S\u00e1nchez Barroso\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/\",\"url\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/\",\"name\":\"El disseny i el futur a Her &#8211; A*Desk\",\"isPartOf\":{\"@id\":\"https:\/\/a-desk.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg\",\"datePublished\":\"2014-02-05T02:00:00+00:00\",\"dateModified\":\"2014-02-05T02:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/a-desk.org\/#\/schema\/person\/fb162b6e33cb1c0c1ee236b358a4cad3\"},\"breadcrumb\":{\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#primaryimage\",\"url\":\"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg\",\"contentUrl\":\"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg\",\"width\":670,\"height\":377,\"caption\":\"AR-140119779-jpg_maxW=960-2-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/a-desk.org\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El disseny i el futur a Her\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/a-desk.org\/#website\",\"url\":\"https:\/\/a-desk.org\/\",\"name\":\"A*Desk\",\"description\":\"A*Desk Critical Thinking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/a-desk.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/a-desk.org\/#\/schema\/person\/fb162b6e33cb1c0c1ee236b358a4cad3\",\"name\":\"B\u00e1rbara S\u00e1nchez Barroso\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/a-desk.org\/#\/schema\/person\/image\/a685a2a419ec6e731b5acc707c730cc3\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/51c6dc34233db52008458c39980dad5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/51c6dc34233db52008458c39980dad5d?s=96&d=mm&r=g\",\"caption\":\"B\u00e1rbara S\u00e1nchez Barroso\"},\"url\":\"https:\/\/a-desk.org\/ca\/autor\/sanchez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El disseny i el futur a Her &#8211; A*Desk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/","og_locale":"ca_ES","og_type":"article","og_title":"El disseny i el futur a Her &#8211; A*Desk","og_description":"A Her, la nova pel\u00b7l\u00edcula de Spike Jonze, un home, Theo, t\u00e9 una relaci\u00f3 amb el seu sistema operatiu, Samantha. M\u00e9s enll\u00e0 de representar-la com un dels terror\u00edfics episodis de...","og_url":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/","og_site_name":"A*Desk","article_published_time":"2014-02-05T02:00:00+00:00","og_image":[{"width":670,"height":377,"url":"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg","type":"image\/jpeg"}],"author":"B\u00e1rbara S\u00e1nchez Barroso","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"B\u00e1rbara S\u00e1nchez Barroso","Temps estimat de lectura":"3 minuts","Written by":"B\u00e1rbara S\u00e1nchez Barroso"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/","url":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/","name":"El disseny i el futur a Her &#8211; A*Desk","isPartOf":{"@id":"https:\/\/a-desk.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#primaryimage"},"image":{"@id":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#primaryimage"},"thumbnailUrl":"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg","datePublished":"2014-02-05T02:00:00+00:00","dateModified":"2014-02-05T02:00:00+00:00","author":{"@id":"https:\/\/a-desk.org\/#\/schema\/person\/fb162b6e33cb1c0c1ee236b358a4cad3"},"breadcrumb":{"@id":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#primaryimage","url":"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg","contentUrl":"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW=960-2-2.jpg","width":670,"height":377,"caption":"AR-140119779-jpg_maxW=960-2-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/a-desk.org\/ca\/magazine\/el-disseny-i-el-futur-a-her\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/a-desk.org\/ca\/"},{"@type":"ListItem","position":2,"name":"El disseny i el futur a Her"}]},{"@type":"WebSite","@id":"https:\/\/a-desk.org\/#website","url":"https:\/\/a-desk.org\/","name":"A*Desk","description":"A*Desk Critical Thinking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/a-desk.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/a-desk.org\/#\/schema\/person\/fb162b6e33cb1c0c1ee236b358a4cad3","name":"B\u00e1rbara S\u00e1nchez Barroso","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/a-desk.org\/#\/schema\/person\/image\/a685a2a419ec6e731b5acc707c730cc3","url":"https:\/\/secure.gravatar.com\/avatar\/51c6dc34233db52008458c39980dad5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51c6dc34233db52008458c39980dad5d?s=96&d=mm&r=g","caption":"B\u00e1rbara S\u00e1nchez Barroso"},"url":"https:\/\/a-desk.org\/ca\/autor\/sanchez\/"}]}},"_links":{"self":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts\/8640"}],"collection":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/users\/1315"}],"replies":[{"embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/comments?post=8640"}],"version-history":[{"count":0,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/posts\/8640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/media\/8610"}],"wp:attachment":[{"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/media?parent=8640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/categories?post=8640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/tags?post=8640"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/a-desk.org\/ca\/wp-json\/wp\/v2\/coauthors?post=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}