{"id":8803,"date":"2014-04-05T02:00:00","date_gmt":"2014-04-05T02:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2014\/04\/05\/animatromic-i-la-viralitat\/"},"modified":"2014-04-05T02:00:00","modified_gmt":"2014-04-05T02:00:00","slug":"animatromic-i-la-viralitat","status":"publish","type":"post","link":"https:\/\/a-desk.org\/ca\/magazine\/animatromic-i-la-viralitat\/","title":{"rendered":"Animatromic i la viralitat"},"content":{"rendered":"

\"www.davidzwirner.com\"<\/p>\n

En els \u00faltims dies ha tingut lloc un d’aquests fen\u00f2mens que es coneixen com virals. No obstant aix\u00f2, la peculiaritat d’aquest cas \u00e9s que ens mostra una instal\u00b7laci\u00f3 art\u00edstica de Jordan Wolfson. Podr\u00edem definir viral com una not\u00edcia, v\u00eddeo o fotografia que corre com la p\u00f3lvora entre els usuaris de la xarxa; de vegades sorgeix d’una campanya publicit\u00e0ria -cosa que fa de la viralitat el Sant Grial dels publicistes- i de vegades simplement es deu a alguna cosa altament inusual.<\/p>\n

B\u00e9, doncs tot i que els animatronics<\/em> van ser desenvolupats als 60 per Disney, el que Wolfson presenta a la David Zwirner Gallery de Nova York aconsegueix eri\u00e7ar el p\u00e8l de qualsevol. Ballant davant d’un gran mirall al so de Lady Gaga o Blurred Lines, amb una barra met\u00e0l\u00b7lica clavada a l’est\u00e8rnum, trobem l’obra<\/a>: amb melena rossa, un breu vestit blanc, guants llargs i botes altes a joc, taques de sutge a natges; cuixes; genolls i pit, i sobretot, una m\u00e0scara a mig cam\u00ed entre el caricaturitzat Shylock i un orc.<\/p>\n

Dos dels aspectes que sens dubte han contribu\u00eft a la viralitat en aquest cas s\u00f3n, d’una banda, la sorprenent flu\u00efdesa de moviments -cortesia de la col\u00b7laboraci\u00f3 amb Spectral Motions Studio-, i de l’altra hi ha la mirada, que es clava en el reflex de l’espectador d’una forma violenta i gaireb\u00e9 amena\u00e7adora. Un punt m\u00e9s a afegir \u00e9s que l’obra tamb\u00e9 parla -amb la veu del propi Wolfson- a m\u00e9s de fer playback amb la m\u00fasica de fons.<\/p>\n

M\u00e9s enll\u00e0 de l’an\u00e8cdota d’un robot que es contorneja davant d’un mirall, trobem una reflexi\u00f3 sobre la cosificaci\u00f3 de la dona i la import\u00e0ncia de la mirada, quelcom ja tractat en anteriors ocasions per J. Wolfson, per\u00f2 que en aquesta combinaci\u00f3 d’escultura, instal\u00b7laci\u00f3 i performance pren una dimensi\u00f3 d’arrels psicoanal\u00edtiques: l’espectador \u00e9s convidat a identificar-se amb un punt de vista mascul\u00ed i dominador. Qu\u00e8 se sent quan l’objecte sexual torna la mirada? Doncs una sensaci\u00f3 estranya, potser tan estranya com un robot ballant sensualment davant d’un mirall mirant als espectadors que s’ha convertit en un viral a internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

En els \u00faltims dies ha tingut lloc un d’aquests fen\u00f2mens que es coneixen com virals. No obstant aix\u00f2, la peculiaritat d’aquest cas \u00e9s que ens mostra una instal\u00b7laci\u00f3 art\u00edstica de…<\/p>\n","protected":false},"author":1317,"featured_media":8760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6782],"tags":[],"coauthors":[],"acf":[],"yoast_head":"\nAnimatromic i la viralitat – A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/ca\/magazine\/animatromic-i-la-viralitat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animatromic i la viralitat – A*Desk\" \/>\n<meta property=\"og:description\" content=\"En els \u00faltims dies ha tingut lloc un d’aquests fen\u00f2mens que es coneixen com virals. 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