{"id":19074,"date":"2014-04-05T01:00:00","date_gmt":"2014-04-05T01:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2014\/04\/05\/animatromic-y-la-viralidad\/"},"modified":"2014-04-05T01:00:00","modified_gmt":"2014-04-05T01:00:00","slug":"animatromic-y-la-viralidad","status":"publish","type":"post","link":"https:\/\/a-desk.org\/en\/magazine\/animatromic-y-la-viralidad\/","title":{"rendered":"Animatromic y la viralidad"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-8760\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2014\/04\/JWDZSHOW2014_install_27_web-600x400.jpg\" alt=\"www.davidzwirner.com\" align=\"left\" width=\"670\" height=\"447\" srcset=\"https:\/\/a-desk.org\/wp-content\/uploads\/2014\/04\/JWDZSHOW2014_install_27_web-600x400.jpg 670w, https:\/\/a-desk.org\/wp-content\/uploads\/2014\/04\/JWDZSHOW2014_install_27_web-600x400-595x397.jpg 595w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>En los \u00faltimos d\u00edas ha tenido lugar uno de esos fen\u00f3menos que se conocen como virales. Sin embargo, la peculiaridad de este caso es que nos muestra una instalaci\u00f3n art\u00edstica de Jordan Wolfson. Podr\u00edamos definir viral como una noticia, video o fotograf\u00eda que corre como la p\u00f3lvora entre los usuarios de la red; a veces surge de una campa\u00f1a publicitaria \u2013 cosa que hace de la viralidad el Santo Grial de los publicistas \u2013 y a veces simplemente se debe a algo altamente inusual.<\/p>\n<p>Bien, pues a pesar de que los <em>animatronics<\/em> fueron desarrollados en los 60 por Disney, lo que Wolfson presenta en la David Zwirner Gallery de Nueva York consigue erizar el vello de cualquiera.  Bailando frente a un gran espejo al son de Lady Gaga o Blurred Lines, con una barra met\u00e1lica clavada en el estern\u00f3n, encontramos <a href=\"https:\/\/www.youtube.com\/watch?v=xulnNDLlXf4\">la obra<\/a>: de melena rubia, con un escueto vestido blanco, guantes largos y botas altas a juego, manchas de holl\u00edn en nalgas, muslos, rodillas y pecho, y sobre todo, una m\u00e1scara a medio camino entre el caricaturizado Shylock y un orco. <\/p>\n<p>Dos de los aspectos que sin duda han contribuido a la viralidad en este caso son, por un lado, la pasmosa fluidez de movimientos \u2013 cortes\u00eda de la colaboraci\u00f3n con Spectral Motions Studio -, y por el otro  est\u00e1 la mirada, que se clava en el reflejo del espectador de una forma violenta y casi amenazadora. Otro tanto m\u00e1s a a\u00f1adir es que la obra tambi\u00e9n habla \u2013 con la voz del propio Wolfson \u2013 adem\u00e1s de hacer playback con la m\u00fasica de fondo.<br \/>\nM\u00e1s all\u00e1 de lo anecd\u00f3tico de un robot que se contornea frente a un espejo, encontramos una reflexi\u00f3n sobre la cosificaci\u00f3n de la mujer y la importancia de la mirada , algo ya tratado en anteriores ocasiones por J. Wolfson pero que en esta combinaci\u00f3n de escultura, instalaci\u00f3n y performance toma una dimensi\u00f3n de ra\u00edces psicoanal\u00edticas: el espectador es invitado a identificarse con un punto de vista masculino y dominador. \u00bfQu\u00e9 se siente cuando el objeto sexual devuelve la mirada? Pues una sensaci\u00f3n extra\u00f1a, quiz\u00e1s tan extra\u00f1a como un robot bailando sensualmente frente a un espejo mirando a los espectadores que se ha convertido en un viral en internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos d\u00edas ha tenido lugar uno de esos fen\u00f3menos que se conocen como virales. Sin embargo, la peculiaridad de este caso es que nos muestra una instalaci\u00f3n art\u00edstica&#8230;<\/p>\n","protected":false},"author":1317,"featured_media":15446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6783],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Animatromic y la viralidad &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/magazine\/animatromic-y-la-viralidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animatromic y la viralidad &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos d\u00edas ha tenido lugar uno de esos fen\u00f3menos que se conocen como virales. 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