{"id":19129,"date":"2014-02-05T01:00:00","date_gmt":"2014-02-05T01:00:00","guid":{"rendered":"http:\/\/a-desk.org\/2014\/02\/05\/el-diseno-y-el-futuro-en-her\/"},"modified":"2014-02-05T01:00:00","modified_gmt":"2014-02-05T01:00:00","slug":"el-diseno-y-el-futuro-en-her","status":"publish","type":"post","link":"https:\/\/a-desk.org\/en\/magazine\/el-diseno-y-el-futuro-en-her\/","title":{"rendered":"El dise\u00f1o y el futuro en Her"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-8610\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2014\/02\/AR-140119779-jpg_maxW%3D960-2-2.jpg\" alt=\"AR-140119779-jpg_maxW=960-2-2.jpg\" align=\"left\" width=\"670\" height=\"377\" \/><br \/>\nEn Her, la nueva pel\u00edcula de Spike Jonze, un hombre, Theo, tiene una relaci\u00f3n con su sistema operativo, Samantha. M\u00e1s all\u00e1 de representarla como uno de los terror\u00edficos episodios de la dist\u00f3pica Black Mirror (de hecho la historia guarda alguna similitud con el primero de la segunda temporada), Her es una historia emplazada en un futuro que no se asemeja al futuro que suelen representar las pel\u00edculas de ciencia ficci\u00f3n. Es un futuro realista, con pantallas que son hologramas como los de Minority Report, pero amable, porque s\u00f3lo sirven para jugar a videojuegos. Un futuro en el que las pantallas de ordenador siguen delante nuestro en los escritorios, pero apenas hace falta mirarlas porque se interact\u00faa con ellos a trav\u00e9s de la voz. Podr\u00edamos resumirla como una pel\u00edcula de ciencia ficci\u00f3n sin drama ni moraleja, sino sobre el amor. <\/p>\n<p>Uno de los aspectos que llaman m\u00e1s la atenci\u00f3n y nos hacen empatizar m\u00e1s con esta visi\u00f3n del futuro es c\u00f3mo est\u00e1 representado a trav\u00e9s de los objetos que rodean a Theo. Aqu\u00ed el futuro no es oscuro ni gris como en Blade Runner, con neones y coches voladores, algo que tambi\u00e9n ve\u00edamos en la olvidada cinta Never let me go (2010); aqu\u00ed sigue habiendo edificios que iluminan la oscuridad de la noche y rascacielos que ensombrecen las calles de la ciudad, pero sin dramatismos.<\/p>\n<p>El piso de Theo, la oficina, el restaurante, obedecen a una est\u00e9tica sobria y limpia, heredera de la sencillez popularizada por Steve Jobs, tanto en su vida como en sus productos. Sin embargo nada de esto es casual. Seg\u00fan Wired, el director consult\u00f3 los dise\u00f1adores como el estudio Sagmeister &#038; Walsh, famosos por su estudiada informalidad y su web con men\u00fas basados en webcams. Tambi\u00e9n se ayud\u00f3 de los consejos de Elizabeth Dailler y Ricardo Scofidio, m\u00e1s conocidos por ser el estudio de arquitectos DS+R, responsable de la pol\u00e9mica futura expansi\u00f3n del MOMA.<\/p>\n<p>Gracias a ello podemos ver c\u00f3mo imaginan el futuro y lo presentan desde un punto de vista realista, y \u00e9ste no se nos plantea de otra manera que formal: madera, algunos puntos de color, muebles de esquinas redondeadas que enmarcan una vida donde la tecnolog\u00eda ya no ser\u00e1 s\u00f3lo imprescindible sino omnisciente; estar\u00e1 tan presente a nuestro alrededor que ni la veremos, se volatizar\u00e1, sin tocar bot\u00f3n alguno, s\u00f3lo har\u00e1 falta hablar o pasar por delante del sensor pertinente.<\/p>\n<p>Ese dise\u00f1o y esa tecnolog\u00eda que ya vemos a d\u00eda de hoy a nuestro alrededor, aunque quiz\u00e1s no de forma tan omnipresente, seg\u00fan Her no nos har\u00e1 m\u00e1s fr\u00edos, tristes, m\u00e1s infelices, o nos alejar\u00e1 m\u00e1s de los dem\u00e1s. Seguir\u00e1 siendo una herramienta m\u00e1s que podremos manejar a nuestro gusto y como queramos, nos dar\u00e1 libertad para usarla bien o mal, igual que lo hace ahora. Y esa es la poderosa reflexi\u00f3n detr\u00e1s de la pel\u00edcula y el poso que deja al acabar: que en la vida de Theo no hay moraleja alguna, como no la hay en la de nadie, sin tecnolog\u00eda o con ella. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Her, la nueva pel\u00edcula de Spike Jonze, un hombre, Theo, tiene una relaci\u00f3n con su sistema operativo, Samantha. M\u00e1s all\u00e1 de representarla como uno de los terror\u00edficos episodios de&#8230;<\/p>\n","protected":false},"author":1315,"featured_media":15340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6783],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El dise\u00f1o y el futuro en Her &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/magazine\/el-diseno-y-el-futuro-en-her\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dise\u00f1o y el futuro en Her &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"En Her, la nueva pel\u00edcula de Spike Jonze, un hombre, Theo, tiene una relaci\u00f3n con su sistema operativo, Samantha. 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