{"id":27633,"date":"2020-02-29T06:00:02","date_gmt":"2020-02-29T05:00:02","guid":{"rendered":"http:\/\/a-desk.org\/?p=27633"},"modified":"2020-02-24T07:43:47","modified_gmt":"2020-02-24T06:43:47","slug":"iconico","status":"publish","type":"post","link":"https:\/\/a-desk.org\/en\/magazine\/iconico\/","title":{"rendered":"Iconic"},"content":{"rendered":"<p>What is iconic? We asked ourselves this February on A*DESK.<\/p>\n<p>Iconic language is a system of both linguistic and visual representation. We often speak of iconic images and works to refer to those that are immediately recognizable, that become valid representations of a given moment, situation or time. A sort of temporal beacon.<\/p>\n<p><a href=\"http:\/\/www.sandrofilm.com\/story\/malkovich-malkovich-malkovich-homage-to-photographic-masters\">The photographer Sandro Miller wanted to re-represent the images, according to him, most iconic of the 20th century<\/a>: Andy Warhol&#8217;s Marilyn, Che Guevara, Alfred Hitchcock, Jack Nicholson&#8217;s Joker (it was 2013, that is, Heath Ledger and Joachim Phoenix were not yet possible options) and Diane Arbus&#8217; girls, among others. He had the collaboration of the chameleon (and &#8220;iconic&#8221; actor) John Malkovich, who was able to represent everything, including himself.<\/p>\n<p>Re-enact. Replay. Diversify. Multiplying references. Iconic is no longer only the shared but also the individual.\u00a0 As a referent, the iconic is the object of re-readings, revisions, reinterpretations, re-enactments, re-, re-.<\/p>\n<p>Recently we made an edition of A*LIVE with La Plataforma de estudiantes de la Escuela Massana. We proposed them to work from James Lee Byars&#8217; performance, <em>The World Question Center<\/em> (1969) and take it to their field. The first thing they did was to break it down, analyze it in detail and propose a totally different alternative: anti-hierarchical, outside the institution and much more horizontal. The pseudo TV show with James Lee Bars as moderator became, by choice of La Plataforma, a meeting in the Absenta bar (near Massana) in which they invited people of reference for them (Caterina Almirall, Paco Chanivet, Eloy Fern\u00e1ndez Porta) to chat with them.<\/p>\n<p>What is iconic for you? we asked Andrea Soto Calder\u00f3n, Antonio Ortega, Chus Mart\u00ednez and Joana Roda, and each of them took us to their own terrain: to the theory linked to personal experience (<a href=\"http:\/\/a-desk.org\/en\/magazine\/de-lo-inesperado\/\">Andrea Soto Calder\u00f3n<\/a>), to concrete examples (<a href=\"http:\/\/a-desk.org\/en\/magazine\/iconografia-y-bocas-abiertas\/\">Antonio Ortega<\/a>), to the most recent talks from one end of the globe to the other (<a href=\"http:\/\/a-desk.org\/en\/magazine\/salir-rana-ingela-ihrman\/\">Chus Mart\u00ednez<\/a>) or to the responsibility of selecting a work that will remain in the memory of the visitors to a fair (<a href=\"http:\/\/a-desk.org\/en\/magazine\/black-eye\/\">Joana Roda<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p>(Featured image: Sandro Miller. <em>Malkovich, Malkovich, Malkovich. Homage to photographic masters<\/em>, 2013).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is iconic? We asked ourselves this February on A*DESK. Iconic language is a system of both linguistic and visual representation. We often speak of iconic images and works to&#8230;<\/p>\n","protected":false},"author":1239,"featured_media":27628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6026],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Iconic &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/en\/magazine\/iconico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"What is iconic? 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