{"id":7334,"date":"2013-02-05T03:36:54","date_gmt":"2013-02-05T03:36:54","guid":{"rendered":"http:\/\/a-desk.org\/2013\/02\/05\/virality-and-beauty\/"},"modified":"2013-02-05T03:36:54","modified_gmt":"2013-02-05T03:36:54","slug":"virality-and-beauty","status":"publish","type":"post","link":"https:\/\/a-desk.org\/en\/magazine\/virality-and-beauty\/","title":{"rendered":"Virality and beauty"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-7298\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2013\/02\/Viralidad_y_belleza_imagen.jpg\" alt=\"Viralidad_y_belleza_imagen.jpg\" align=\"left\" width=\"670\" height=\"469\" srcset=\"https:\/\/a-desk.org\/wp-content\/uploads\/2013\/02\/Viralidad_y_belleza_imagen.jpg 670w, https:\/\/a-desk.org\/wp-content\/uploads\/2013\/02\/Viralidad_y_belleza_imagen-571x400.jpg 571w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/> Is there beauty behind the trace of a viral image? Can it be that digital culture has altered the aesthetic perception of our society to such an extent that the answer could be, yes.  Maybe our conception of what is beautiful has to expand in order to recognise the beauty of the movement of an image through cyberspace. Perhaps, the experts who are beginning to talk about the \u201cnew aesthetics\u201d have even found a way of explaining something that seems fairly evident but that we still don\u2019t quite understand.  <\/p>\n<p>Digital culture has changed our way of perceiving and relating to the world. But, does that mean we can define a new aesthetic? An aesthetic with foundations, that is capable of sustaining itself without imposing incoherent changes upon what is now called \u201cthe old aesthetic\u201d? If this were true and it was the path to be followed, human behaviour across social networks, this strange intrusion of the digital into the physical world could become part of the new artistic imaginary. <\/p>\n<p>With the virtual part of life slowly occupying more space in the real world, social networks will become a place for reflection and investigation in art. One of the projects dealing with this subject is \u201cFacebookstories.com\u201d. We are all familiar with the overwhelming success of Facebook and the astronomical statistics of monthly use worldwide. Very much in line with \u201conehourpersecond.com\u201d, the web created by Google to explain visually the real extent of YouTube, the webpage wants to reveal the \u201cmarvellous\u201d side of Facebook, reflecting interesting stories and unusual uses in order to demonstrate its social capacities. The page also explores different aspects of some concepts intrinsic to social media, such as virality and the concept of memory. <\/p>\n<p>In a way similar to art, the project by the design studio Stamen, called  <a href=\"http:\/\/www.facebookstories.com\/stories\/2200\/data-visualization-photo-sharing-explosions\">Data Visualization: Photo-Sharing Explosions<\/a>, reflects the viral process of an image being shared through Facebook by thousands, maybe millions, of people. To do so they have created an animated visualization of an image, as it becomes a viral phenomenon, where each branch of the image stems from a new person. The visually hypnotic result seems more like an organic form, perhaps a strange, beautiful plant, than the trace of an image leaping from the profile of one person to another, traversing a long virtual path. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is there beauty behind the trace of a viral image? Can it be that digital culture has altered the aesthetic perception of our society to such an extent that the&#8230;<\/p>\n","protected":false},"author":1257,"featured_media":7298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6783],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virality and beauty &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/en\/magazine\/virality-and-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virality and beauty &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"Is there beauty behind the trace of a viral image? 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