{"id":9493,"date":"2016-07-29T01:05:00","date_gmt":"2016-07-29T01:05:00","guid":{"rendered":"http:\/\/a-desk.org\/2016\/07\/29\/the-gif\/"},"modified":"2017-09-25T11:36:33","modified_gmt":"2017-09-25T11:36:33","slug":"the-gif","status":"publish","type":"post","link":"https:\/\/a-desk.org\/en\/magazine\/the-gif\/","title":{"rendered":"The GIF"},"content":{"rendered":"<p><img decoding=\"async\" class=\" alignleft size-full wp-image-9491\" src=\"http:\/\/a-desk.org\/wp-content\/uploads\/2016\/07\/tumblr_n52wplM58D1qhtij5o1_400.gif\" alt=\"tumblr_n52wplM58D1qhtij5o1_400.gif\" align=\"left\" width=\"320\" height=\"240\" \/><\/p>\n<p>Ironic, subtle, absurd, synthetic, amusing, political, direct, critical. We are aware that the GIF can no longer really be considered a \u201cnew\u201d form of expression. However, we felt it was increasingly urgent to dedicate a month to this format. Attracted by its agile and compressed, transferrable and viral condition; and the horizontal treatment of the image with the intervention and anonymous modification of exceptional reach, we invited some experts on the subject to dedicate an article to different aspects of it.  <\/p>\n<p>We began the month with Rafa Ruiz, a specialist in film and audio-visual production as well as co-founder of Arts Coming, a platform that has already in their time curated the gif. Rafa, himself a creator of gifs, wrote  <a href=\"http:\/\/a-desk.org\/highlights\/Think-GIF.html\">Think Gif<\/a> an excellent introduction to the format and its elements and codes, that can often be read from a perspective closer to contemporary art than to mere distraction.<\/p>\n<p>On her part, Manuela Padr\u00f3n Nicolau, with <a href=\"http:\/\/a-desk.org\/highlights\/Gif-Telepathy-Uncreative-writing.html\">Gif Telepathy: Uncreative writing in poor images<\/a> authored a text oriented towards the theoretical and semiotic analysis of what can be considered a contemporary socio-cultural phenomenon, without forgetting humour or irony, passing (very close to, almost touching upon) some specific cases.  <\/p>\n<p>With Eloi Puig (<a href=\"http:\/\/a-desk.org\/highlights\/Flying-over-the-debris-of-GIFs.html\">Flying over the debris of GIFs<\/a> we addressed the celebration of error or the glitch as an ingredient or actor in the function of the Gif phenomenon. Puig dedicated his text to an element that has become key in the reproduction of this format, error, valuing the positive side of its \u201cpaucity\u201d and the ultimate imperfection of this language.  <\/p>\n<p>Finally, we invited <a href=\"http:\/\/a-desk.org\/highlights\/The-virtues-of-the-loop-beyond-the.html\">Pau Cuy\u00e0s<\/a> to write in this edition because we are familiar with his facet as a gamer, he&#8217;s a consumer expert in contemporary technology. We loved his revision of the loop as an intrinsic reality in current technologies and graphic languages, based on this \u2013virtual or otherwise- infinite repetition. <\/p>\n<p>And because it\u2019s July, we take advantage to say we\u2019re taking a break until September, but not without promising you first a unique August: a revision of the A*DESK archive, as we\u2019ve been doing in the month of August for the last few years. But, on this occasion, some very special guests have made the selection. Watch this space!  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ironic, subtle, absurd, synthetic, amusing, political, direct, critical. We are aware that the GIF can no longer really be considered a \u201cnew\u201d form of expression. However, we felt it was&#8230;<\/p>\n","protected":false},"author":1241,"featured_media":9491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5141],"tags":[],"coauthors":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The GIF &#8211; A*Desk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a-desk.org\/magazine\/el-gif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The GIF &#8211; A*Desk\" \/>\n<meta property=\"og:description\" content=\"Ironic, subtle, absurd, synthetic, amusing, political, direct, critical. 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