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One of the most persistent things that \u201cnew\u201d media arts have actually cocooned during their decades of Post WWII development is an appreciation of the obsolete, old and analogue. It is such a paradox, one however which makes the whole issue of media arts more interesting: that the new is potentially less interesting than how the old is remediated, recycled, recursively represenced<\/em>. Media art that employs the newest technologies does not necessarily match up to the innovative ways of digging up old ideas, imaginary media solutions and obsolete analogue technologies as ways to demonstrate that our culture is not \u2013 and should not \u2013 be based on a one-track assumption of linear progress. What if the parallel existence of the other reality alongside the glitzy digital \u2013 the world of \u201czoetropes, kinetoscopes, stereoscopes, phonographs, pinball machines, fortune-telling machines, periscopes and guns, household appliances, vintage television sets, even obsolete computers and videogames\u201d (Huhtamo 1995)[[ Huhtamo, Erkki (1995) \u201cResurrecting the Technological Past. An Introduction to the Archaeology of Media Art\u201d. InterCommunication, n\u00ba 14, 1995. http:\/\/www.ntticc.or.jp\/pub\/ic_mag\/ic014\/huhtamo\/huhtamo_e.html]] is as important as how such old technologies persist in media art, galleries, curatorial programmes and popular culture?<\/p>\n We learn from the old when the seemingly new is emerging, while at the same time being open to realizing the \u201cold in the new\u201d and the \u201cnew in the old\u201d to borrow words from Siegfried Zielinski (2006)[[ Zielinski, Siegfried (2006) The Deep Time of the Media. Towards and Archaeology of Seeing and Hearing by Technical Means. Trans. Gloria Custance. (Cambridge, MA: The MIT Press). ]]. Media archaeology is itself a sort of excavation of lost ideas, alternative histories and the conditions of existence of media. In other words, the role of media archaeology has been to offer artistic projects and methodological ideas how to learn more about the deeper archaeological layers and complex genealogies of our supposedly new inventions. In that sense, there are many ways to approach media archaeology as part of media art history.<\/p>\n Several influential media archaeologists, such as Zielinski and Erkki Huhtamo, have worked closely with artists and designers also in institutional settings, which has left its mark on both students adopting media-archaeological methods, and scholars\u2019 work. Thematically, media archaeology became a key topic in the 1990s. Similar ideas were developed by earlier theorists, such as Walter Benjamin, Siegfried Giedion and others, before the term existed. But it was scholars such as Zielinski, Huhtamo, Thomas Elsaesser, Friedrich Kittler, Anne Friedberg and others who contributed to the cinema and media historical methodology in ways that worked it into an exciting field. In Zielinski\u2019s earlier translated work, Audiovisions<\/em>, he emphasizes it as a way to understand the cultural underpinnings of artefacts and technology: \u201ctechnology is not an accidental outflow of cultural determinants, which on their part condition the existence, consciousness, and unconsciousness of the subjects in a one-dimensional way.\u201d (Zielinski 1999, 20)[[ Zielinski, Siegfried (1999). Audiovisions. Cinema and Television as Entr\u2019actes in History. Trans. Gloria Custance. (Amsterdam, Amsterdam University Press). ]]. Zielinski\u2019s work grew out of thinking of alternative paths to cinema and television history to emphasise the interactions between technology, culture and subject-formation. It led to investigations of artistic work that branded the media art historically significant works in avant-garde electronics: Nam June Paik, Steina and Woody Vasulka, Valie Export, David Larcher, etc. <\/p>\n It becomes clear from the writings of media archaeologists such as Zielinski and Huhtamo that the experimental cinema worlds of 1970s and 1980s (e.g. Jean-Luc Godard and his History of Cinema-project) had a huge impact on scholarly themes. It was the time of increased amounts of cinematic pieces that somehow addressed the earlier audiovisual forms of early and precinema: Ken Jacobs\u2019 work, including Tom, Tom the Piper\u2019s Son<\/em> (1969), worked through early cinema and it also coined the idea of \u201cparacinema\u201d; Edward Muybridge\u2019s (1830-1904) serial photography was rediscovered in the 1970s having an impact in audiovisual expression and historical interest and in academic writing, the earlier mentioned New Film History refocused to the pre-cinematic period and to new methods. (Huhtamo 2015)[[ Huhtamo, Erkki (2015). \u201cArt in the Rear-View Mirror: the Media Archaeological Tradition in Art\u201d, in: Blackwell Companion to Digital Art, ed. Christiane Paul (Wiley-Blackwell). ]]. Video art and electronic art pioneers before the digital were as influential in outlining man-machine relations that characterized the new cybernetic era and its artistic themes. Besides cybernetics, the audiovisual was also an important theme. In parallel to Huhtamo and Zielinski, in the 1980s New Film History developed a sort of a media archaeological method which addressed the assumed ruptures between pre-cinema, early cinema and narrative cinema and which methodologically ranged \u201cfrom questioning what is taken for granted or accepted as \u201ctruth\u201d to digging up forgotten pioneers, unimportant films and other neglected material or dimensions.\u201d (Strauven 2013, 83)[[ Strauven, Wanda (2013) \u201cMedia Archaeology: Where Film History, Media Art, and New Media (Can) Meet)\u201d. In: Julia Noordegraaf, Cosetta Saba, Barbara Le Maitre, and Vinzenz Hediger (eds.), Preserving and Exhibiting Media Art Challenges and Perspectives (Amsterdam: Amsterdam University Press), pp. 59-79. ]]. <\/p>\n Media archaeology and media art history could be said to share some of the motivation that comes from the early rethinking of art history as image science. The German tradition of Bildwissenschaft<\/em> was, after all, interested in neglected stories left outside the canon of art history and taking into account the technical basis of the arts: \u201cto write the history of the evolution of the visual media, from peep show to panorama, anamorphosis, myriorama, stereoscope, cyclorama, magic lantern, eidophusikon, diorama, phantasmagoria, silent movies, films with scents and colors, cin\u00e9orama, IMAX, television, telematics, and the virtual image spaces generated by computers. It is a history that also includes a host of typical aberrations, contradictions, and dead ends.\u201d (Grau 2007, 11)[[ Grau, Oliver (2007) \u201cIntroduction\u201d In: Oliver Grau (ed.) Mediaarthistories. (Cambridge, MA:The MIT Press), pp.1-14.]].<\/p>\n But it\u2019s important to underline how the media artists themselves worked as media archaeologists. It was this \u201cagainst the grain\u201d attitude (to use Geert Lovink\u2019s words) that was also present in a lot of media arts in the context of the digital: to look at the analogue technologies, to approach the new through a rear view mirror (McLuhan\u2019s metaphor, see also Huhtamo 2015) and to understand that innovation was not only about responding reactively to the new technologies but to develop critical temporal situations. <\/p>\n The media arts scene and theoretical reflection reinforced each other. This earlier wave itself had an inspiring effect on a more recent generation of practitioners who have picked up on the impulse. One significant name who develops media archaeological ideas in relation to critical design is Garnet Hertz, a Canadian artist\/writer whose dead media lab has become a hub for various activities that develop ideas which rework the obsolete into something functional and interesting. He is also someone who has tried to underline that we need to understand the discourses of dead media and the obsolete not merely in relation to archiving old technologies but also for the discarded electronic waste that is a growing environmental problem. Together with Hertz we wrote a sort of a manifesto for media archaeological art titled \u201cZombie Media\u201d (2012)[[ Hertz, Garnet and Parikka, Jussi (2012) \u201cZombie Media: Circuit Bending Media Archaeology into an Art Method\u201d. Leonardo Vol. 45, N\u00ba 5, pp. 424-430.]] where we addressed artistic repurposing, circuit bending and using obsolete material as ways to engage with the past in the present.<\/p>\n The notion of \u201cnew\u201d or \u201ccontemporary\u201d are relative to their historical and geographical contexts, with a growing need to be aware of the long media art histories outside the usual Anglo-American or Central-European focus. Media arts\u2019 place as part of new media culture is itself something to be questioned when we start to understand how crucial it is to comprehend the long genealogies of our inventions and ideas. It is in this sense that the \u201chistorical\u201d interest of knowledge is not merely about the past and writing histories \u2013 but about articulating the contemporary as a meeting place of temporal directions: the new, old, ruptured moment of now.<\/p>\n The increasing acceleration of production of technological gadgets and other novelties is also producing a growing pile of obsolete media technologies which signal the era of \u201cdead media\u201d (Bruce Sterling\u2019s term) as one that is increasingly growing. It means a material waste load and an accelerated pace of invention-obsolescence also in terms of the potentials of amnesia. The things that seem new \u2013 such as the historical proclamation of the \u201cdata super-highway\u201d in the 1992 presential campaign by Clinton and Gore was preceded by Nam June Paik\u2019s use of the term \u201celectronic superhighway\u201d in 1974 (Daniels 2009, 16-17)[[ Daniels, Dieter (2009) \u201cReverse Engineering Modernism with the Last Avant-Garde\u201d. In Dieter Daniels and Gunther Reisinger (eds.), Net Pioneers 1.0. Contextualizing Early Net-Based Art. Berlin: Sternberg Press, pp. 15-62. ]]. Many of the novelties having to do with internet hype had their precursors in artistic and community experiments of the 1970s and the 1980s. A lot of the historical work is now being recognized in initiatives to archive the heritage of internet and media arts \u2013 and it is also paired with the theoretical work that contributes to media archaeology (See also Ernst 2013)[[ Erns, Wolfgand (2013) Digital Memory and the Archive. Ed. With an introduction by Jussi Parikka. (Minneapolis: University of Minnesota Press). ]] In other words, as media archaeologists, we need to understand how the new is almost always, already old and to tirelessly ask what really is politically new when it comes to the role of media cultural invention when we might be better off talking about the age of increasing obsolescence of technological devices.<\/p>\n *Revised version of an earlier piece published in Post Digital Histories, ed. Ekmel Ertan Akbanksanat and Amber Festival, Istanbul, 2015. <\/p>\n","protected":false},"excerpt":{"rendered":" One of the most persistent things that \u201cnew\u201d media arts have actually cocooned during their decades of Post WWII development is an appreciation of the obsolete, old and analogue. 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